Marketers often operate within flight-driven campaign workflows, with budgets pre-allocated to specific content, times and frequencies, especially when amplifying owned social content, or sponsored content (e.g., Facebook Promoted Posts), one of the most prominent social advertising formats.
Well, I have much more than a new gig… I’ve joined SocialCode as its first senior vice president of marketing on the executive team. I’m excited!
One of the great things about career transition is it can create an otherwise rare opportunity to step out of the grind for an extended period and focus on other important things.
Buzzwords like “big data” and “data-driven marketing” could make you believe that marketing leadership has been taken over by robots — logical and dispassionate.
Several articles on introversion recently found me – serendipity I suppose. I subscribe to the theory that introversion and extroversion is not a binary personality attribute, but a continuum.
One challenge I hear (and frequently observe) in early-stage companies is: “How do you get marketing, sales and account services to work together?” Similarly, “How do you overcome conflict between these different groups?”
Board members and CEOs of marketing and tech startups often ask me to provide informal feedback on their product marketing and positioning. That’s what I do!
I had an amazing birthday celebration today, along with my wife and daughter, who share the same birthday.
Facebook has adopted the #hashtag, a form of metadata that provides a means of grouping messages, which can then be searched and aggregated.
Laura and the kids are pretty good about orchestrating Father’s Day surprises filled with Americana.