Biography

Max Kalehoff Headshot 2008 -- 6

Greetings. I’m Max Kalehoff. Welcome to my blog, where I share my observations and analysis on marketing, media and life.

Contact Me. You can email me at maxkalehoff (at) gmail (dot) com.

My Professional Bio. Max Kalehoff is Vice President of Marketing, Clickable. Max is a renowned expert, evangelist and student of interactive marketing, with an extraordinary track record of defining and building the reputations of early-stage companies. Prior to joining Clickable, Max spent over three years at Nielsen BuzzMetrics, most recently as Vice President of Marketing, where he helped grow the business from a startup into the global measurement standard in online consumer-generated media. Prior to Nielsen, he helped develop some of the most influential brands in Web analytics, including comScore Media Metrix and Hitwise. He frequently lectures to industry organizations and educational groups, such as the Word-of-Mouth Marketing Association, the Advertising Research Foundation, The Marketing Sciences Institute, ad:tech, OMMA and Columbia University. He pens a widely-read blog about marketing, media and life called AttentionMax.com and authors a weekly column in MediaPost. Max holds a Bachelor of Science degree from Syracuse University’s Newhouse School. A former Brooklynite, Max now lives in Pelham Manor, NY with his wife Laura and son Julian. He’s a proficient sailor and licensed captain. He likes to cook and has worked as one in French restaurants.

Signature Press & Quotes.

  • The New York Times. “A product that really requires a lot of detail or work to understand creates implicit barriers. Marketers are throwing things at us with increasing complexity. It would be stupid to assume they should hide information from consumers, but they need to focus - from a product or service standpoint - on prioritizing the most important information and presenting it with the greatest efficiency.”
  • Adweek: The Take on You. “The big thing that jumps out is advertising’s dark side. And related to that [are words including] ‘misleading,’ ‘deceptive’ and ’spam,’ so there’s a theme of almost mind control or lack of authenticity. This is something the advertising industry really needs to look at.”
  • The Guardian: Companies Wake Up To Blogs Barking. “It’s a new culture, a new world. For every company there’s a huge, long tail of blogs with many, many niches. Most Fortune 1000 companies are not of the cultural mindset where they talk directly to their customers. They’ve built so many walls and silos that they’ve lost that direct communication.”
  • The Long Tail (Wired Editor Chris Andersen’s blog). “A great analogy to describe the potential impact of the long tail in book search is to consider the rapid rise of consumer-created content…These more niche social media tend to place very prominently in search engines, and therefore can achieve otherwise disproportionate exposure. Anyone responsible for the reputation of a big corporate brand is often kept up at night by that fact–the little guy’s voice is being heard like never before, loud and clear.”
  • NPR/MediaShift: Your Guide To Citizen Journalism. “Why not just call journalism “journalism” — a word the citizens, amateurs, networks, distributors and professionals can understand? Journalism can be “practiced” in all sorts of ways, and by virtually anyone. You don’t even have to be a citizen or a professional; you could be a foreigner, or even an alien from outer space.”
  • Reuters/Hollywood Reporter: Information Society: Wikipedia. “It’s the seminal collaborative online resource. It’s like a living amoeba. It’s constantly growing.”
  • USA Today: Product Placement — You can’t escape it. “It’s like a drug addiction. Advertisers just keep buying more and more just to try to achieve prior levels of impact. In other words, they’re hooked. Never before in history have consumers been able to spit back at marketers they way they have now.”

Signature Television, Radio & Podcast Appearances.

Signature Speaking Engagements.

Blog Distinctions.

Signature Media Post Columns.

Web Analytics & Search

Advertising & Marketing

Social Media & Community

Life Lessons

Social Networks I Frequent.

Interests.

Disclosures. Everything published here is my own personal opinion and is not approved by anyone except me; it is not necessarily representative of the opinions of my employer. This is a personal blog, though I might occasionally reference (with disclosure) work (but nothing confidential).

Terms. Read it, quote it, link to it, comment! But please note: Entire contents belong to me under Creative Commons license. All rights reserved. Unauthorized reproduction of Web log content is strictly prohibited. Comments or opinions expressed on this Web log are those of their respective contributors only. The views expressed by outside contributors and links to outside Web sites do not represent the views of me. All content on this Web log has been made available on as “as-is” basis, and I shall not be liable for any direct or indirect damages arising out of use of this Web log.