How many followers should you have?
I don’t care, but you can follow me on TwitterÂ here.
While Twitter follower count is the most cited metric of Twitter profile importance, I really don’t care about that number.… Read the rest
With so much business, money and ego surging into social media, there’s an inherent race to become the biggest — and fast.
That’s true whether you’re with a social network, a business, or even if you’re a single user.… Read the rest
There probably isn’t a single advertising or marketing communications agency today that hasn’t checked the box on “social media marketing.” Can you think of one that hasn’t? No? Didn’t think so.
With so many agency disciplines and the absence of meaningful advertising platforms on the social networks, most agencies have been building social-media marketing (SMM) capabilities around “earned media” tactics.… Read the rest
I thought I’d share with you details of a fun project we’ve been working on at our startup, Clickable. Actually, it’s more than fun, it’s the beginning of a new chapter for us.Â Today we announced our partnership and integration with Facebook, resulting in the firstÂ live advertising solution to integrate both search and social advertising.Â … Read the rest
If it’s your job to promote and protect your brand reputation, then you should beware of slimy SEO middlemen that meddle in social media and customer relationships.
Most brand managers are aware of the risks of engaging in “black hat” and “gray hat” SEO tactics.… Read the rest