Tag Archives: Media

Advertising Research Foundation Unveils ‘Engagement’

The Advertising Research Federation just (warning: clunky PDF) released its definition of engagement:

“The Definition of Engagement is turning on a prospect to a brand idea enhanced by the surrounding context.”

More background from the news release:

As the advertising industry grapples with the profound changes in media, marketing and the emerging empowerment of consumers, the concept of engagement has emerged as ‘more of a demand creation’ paradigm than the ‘reach or awareness focused’ paradigm of the past twenty five years.

… Read the rest

Edd Kalehoff Makes Love To The Moog Synthesizer

You should check out the recent documentary about the late Bob Moog, humble visionary and inventor of the synthesizer. This was a milestone invention, which had a massive influence on music over the past 40 years. Edd Kalehoff – my father and one of the most prolific television music composers of the last 30+ years – was friends with Moog and one of his earliest beta customers.… Read the rest

BBC Documentary On Citizen Journalism

I was interviewed for a BBC documentary on global citizen journalism (Web page link here and audio link here). I talked about some of the implications for corporations. The two sound bytes the reporter (Ed Butler) included were:

1) a single person can easily and quickly spark a corporate communications crisis, i.e.,

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It’s Official…“Nielsen BuzzMetrics”

Following the recent announcement that Nielsen/VNU was funding the merger of BuzzMetrics (my original company) and Intelliseek (our former top competitor), I’m happy to announce that the deal has finally closed! We are officially one company now…“Nielsen BuzzMetrics, the global measurement standard in consumer-generated media.” … Read the rest