The Bloggers Of CGM Measurement

Nathan Gilliat offers a roundup of bloggers who work in consumer-generated media measurement, and related consumer listening and analytics services — including moi. These are the most notable bloggers publicly connected to their respective companies and industries, but you can bet there are many more employees from these companies who are expressing themselves through unrelated personal blogs as well as other emerging social-media venues.… Read the rest

Is Blog Advertising More About The Action Versus The Reach?

I noticed that Hitwise — the company which taps massive amounts of ISP data to provide deep and daily analytics on Web-site visits, searching behaviors, and visitor segmentation — is now advertising on blogs, or at least in feed networks.… Read the rest

The Assumption That People Who Love Their Media Are Going To Engage With The Ads Is Incorrect

AdAge today highlighted research from Starch Communications which underscored the false notion that users’ engagement with content in any medium determines their engagement with accompanying ads. Various online media outlets even show an inverse relationship between engagement with an online publication and engagement with the ads that surround it.… Read the rest

Nielsen To Fully Acquire BuzzMetrics; Form New Unit With NetRatings

Building on Nielsen BuzzMetrics’ momentum over the past year (the company where I work), the Nielsen Company, our majority owner, just announced it will fully acquire our firm. In addition, we’ll be combining with NetRatings, a leader in Internet audience measurement, to form a new unit providing measurement and analysis of consumer behavior in this space.… Read the rest