It doesn’t matter if you’re a CEO, a senior manager, a middle manager or an entry-level employee — even a freelancer. In the end, all workers report to someone or some governing body. That’s how businesses work, and that management dynamic is a good thing.… Read the rest
The recent OMMA Global conference in New York was a good event. There were many interesting people and great discussions, spanning every corner of the digital marketing and media world.
As the show’s emcee, I was sensitive to an undertone of uncertainty and restlessness — one that was largely driven by our weak economy and digital’s continuing evolution and disruption of everything we know about our industry.… Read the rest
Marketers often struggle with the “elusive consumer” — a term used to describe the increasing difficulty of targeting potential customers and capturing their diffusing attention. Now it’s time to meet the “elusive worker.”… Read the rest
I’ve paid attention to the mission, vision and values statements posted on the walls of several corporate offices I’ve visited recently. Nearly all of them use a lot of big, aspirational words that are combined to create long-winded phrases that are boring and generic — and too often cliched.… Read the rest
Key Performance Indicators are metrics that track progress in achieving organizational goals. KPIs typically are tied to objectives, which lead up to corporate goals and strategy. Effective KPIs are simple, easily reported, widely understood and meaningful.… Read the rest