Please, no offense to any of my friends who are genuine speakers, evangelists, gurus and ninjas.

The challenge with recent Internet culture is it’s propagated an abundance of self-inflicted experts (especially in marketing) who weight their resumes with these attributes. When they’re used so much, they mean less.

According to the job-listing search engine Indeed, explicit demand for these attributes — especially guru — is waning.

I prefer the humility and acknowledgment of people dedicated to learning. Incidentally, “student” is growing more popular in job listings.
Now, for all the social marketing people out there: Is demand for you leveling, or just getting started?
What do you think?

Thanks to Benedict Evans for point the guru trend out. Ninja photo: Lawrence Whittemore

Published by Max Kalehoff

Father, sailor and marketing executive.