Here’s my latest MediaPost column and dispatch, from Supernova…
Game Mechanics Applied to Marketing And Brands
June 23rd, 2006 by Max Kalehoff
I deliver this dispatch from Kevin Werbach’s Supernova 2006 conference, the gathering of “business, government, and technology thought leaders to understand how decentralization and pervasive connectivity are changing the world.  Read the rest
I’m a hardcore believer in the spirit of Web 2.0 – at least as I understand it. However, the name has been bothering me more and more lately. Even the folks who contributed to Wikipedia’s definition of Web 2.0 (as of June 23, 2006) note that: “Some members of the development community see Web 2.0 as an overly vague buzzword, incorporating whatever is newly popular on the Web (such as tags and podcasts), without having any fixed meaning.”… Read the rest
My colleague Pete Blackshaw and I just moderated a slightly different workshop at Supernova. This Web 2.0 technology-media conference is largely focused on new technologies, social networks and media disruption, but we tried to mix it up by facilitating a conversation between the social multimedia enablers and the marketers:
… Read the restNow that user expression is dialing up to a more emotional and viral level through social multimedia platforms — including images, audio and video — how are marketers facing the challenging implications on traditional marketing practices and customer relationships?
Near the end of day one of the Word of Mouth Marketing Association’s WOMBAT conference, there’s one misguided marketing framework unfortunately getting too much attention: that most word of mouth occur offline versus online.… Read the rest
After arriving in San Francisco last night, I had a wonderful sushi dinner with my former comScore colleague, Graham Mudd, who’s now an MBA student working at Yahoo Social Search for the summer. The problem with sushi is that it alwasy leaves me with a heavy-duty ice-cream craving.… Read the rest
