Survey Finds Consumers Trust Traditional Media More Than New Media

LexisNexis just issued a seemingly misguided analysis on its survey of consumer trust of media sources:

The findings show that when consumers are faced with major events that significantly affect their lives, such as a pandemic or an ominous hurricane, their trust mostly remains with traditional media, such as professional journalists at mainstream newspapers, magazines, television and radio, versus emerging media sources created by citizen journalists including Internet-only publications, blogs and podcasts.

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Critical Questions For Believers In Advertising Engagement

This is a cross-post with Engagement By Engagement…

Critical Questions For Engagement Believers

Here are my immediate thoughts on the ARF/AAAA’s Consumer Engagement conference, as we near its end. First, the conference was awesome and included much thoughtful discussion!… Read the rest

Real Human Emoticons

This is nifty: New Scientist reports on new emoticons based off of your actual face:

Software that contorts an image of a person’s face to express different emotions could enrich text-based internet chat.

The researchers behind the system say it can quickly transform a user’s face to convey any of six emotions, ranging from anger to happiness.

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Video: Dr. Joe Plummer On Consumer Engagement

Regurgitating my video work over at Engagement By Engagement, my MediaPost Spin column this week is actually a video interview! I think this is a first for MediaPost. Most important, my interviewee, Joe Plummer, Chief Research Officer of the Advertising Research Foundation, offered some great insights.… Read the rest