Gary Elliott, VP Global Brand and Marketing Communications for Hewlett-Packard Company, during his presentation at the ANA Masters of Marketing conference, appropriately began his speech by tackling the elephant in the room: the leak scandal.… Read the rest
Most Big Advertisers Haven’t Heard of Web 2.0
Cammie Dunaway, CMO of Yahoo, during her keynote at the ANA Masters of Marketing conference, asked the audience of about 1,000 marketers how many of them have heard of Web 2.0. I estimate that less than 50 hands went up. Wow! The biggest national advertisers are all in one room, and only five percent have heard of Web 2.0.… Read the rest
Mastercard’s Priceless Advice
Lawrence Flanagan, Mastercard’s CMO, summing up his keynote at the ANA Masters of Marketing conference, offered the following tips for being a good marketer:
- How do you get a seat at the table? Build the table.
- The CEO expects us to reinvent and innovate.
P&G CMO Jim Stengel Boarded The Cluetrain
It appears P&G CMO Jim Stengel (or his speechwriter) read the Cluetrain Manifesto, just prior to his day-two opening keynote at the ANA Masters of Marketing conference. He said:
… Read the restLet’s stop thinking about consumers and start thinking about people.
Video Interview With Joe Mandese of MediaPost
At the ANA Masters of Marketing conference, I met up with the humble but very smart Joe Mandese, editor-in-chief of MediaPost, one of the more innovative publishers in the new-media space. I write a weekly op-ed column for MediaPost, but I rarely get to interact with Joe.… Read the rest