Mediashift: Nielsen BuzzMetrics and Measuring Consumer-Generated Media

Mark Glaser at Mediashift has a nice Q&A with Jonathan Carson, CEO of Nielsen BuzzMetrics, where I work. It’s a good state of the space not only about consumer-generated media measurement, but of larger consumer-driven forces disrupting the media, marketing and intelligence-gathering landscape. Thanks for this in-depth discussion, Mark. 

Published by Max Kalehoff

Father, sailor and marketing executive.

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