Comment Of The Week: Kate Niederhoffer On The Effect Of Transparent Measurement In Social Media

…the other equally interesting phenomenon implicated here is the effect of transparent measurement. the authors showed, statistically, that people’s productivity is tied to their very blatant awareness of performance. there’s so much information conveyed in the counts we’re all becoming so attuned to… blog analytics, twitter followers, etc.. as you point out, it clearly affects both our active (content creation) and passive (attention to others) participation.

Originally posted as a comment by kate on AttentionMax using Disqus.

Published by Max Kalehoff

Father, sailor and marketing executive.

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