Bloggers Link to ‘Web 2.0’ More Than Any Other Wikipedia Entry In 2006

This week I helped write an analysis on Wikipedia with my colleagues at Nielsen BuzzMetrics.

Acknowledging the blogosphere’s inherent bias – knowing, understanding, debating and evangelizing – to the term Web 2.0, it quickly becomes understandable that the Wikipedia entry most commonly linked to in 2006 was none other than Web 2.0.

The blogosphere, while cultivating voices from every corner of the universe, also is hugely popular among pop-culture fans and politicos. Which helps explain the number-two and three Wikipedia entries, respectively, Steve Irwin and Mark Foley scandal.

Other key highlights include:

  • The term ‘Wikipedia’ was cited in blogs nearly 29,000 times in November 2006, up 54% from 2005.
  • The use of highly indicative phrases — "according to wikipedia" OR "wikipedia says" OR "says wikipedia" — rose 200 percent versus last year.
  • According to Nielsen//NetRatings, another VNU research affiliate which tracks Web usage, Wikipedia’s unique audience grew, concurrently, 112%, from 17.8 million in November 2005 to 37.8 million in November 2006.
  • Blog references to Wikipedia now eclipse virtually every other encyclopedia brand, and Wikipedia outranks mentions of the term "encyclopedia" by a 6-to-1 margin. Wikipedia today is mentioned 28% more than the standalone term "wiki."

Total mentions in blogs of terms ‘wikipedia’, ‘encyclopedia’ and ‘wiki’

 

Nielsen BuzzMetrics

Top Wikipedia Entries By Author Citation

Jan. 1, 2006 – Dec. 10, 2006

Rank

Term

Messages (Index)

1.

Web 2.0

206

2.

Steve Irvin

161

3.

Mark Foley Scandal

142

4.

Blog

147

5.

Ajax

133

6.

World War II

143

7.

Snakes on a Plane

126

8.

Meme

132

9.

Wiki

129

10.

RSS

122

11.

Podcasting

127

12.

George Bush

129

13.

Podcast

111

14.

Net Neutrality

100

  

Nielsen BuzzMetrics

Top Blogs Mentioning ‘Wikipedia’

Jan. 1, 2006 – Dec. 10, 2006

Rank By Author

URL

Links to Wikipedia

1.

http://www.boingboing.net

90

2.

http://seehere.blogspot.com

87

3.

http://www.micropersuasion.com

77

4.

http://tcal.net

71

5.

http://www.smartmobs.com

64

6.

http://www.gadling.com

61

7.

http://www.hyperorg.com/blogger

56

8.

http://www.lifehacker.com

55

9.

http://ask.metafilter.com

53

10.

http://www.gothamist.com

53

11.

http://www.2blowhards.com

51

12.

http://www.spikemagazine.com/splinters

50

13.

http://www.chrisabraham.com

50

14.

http://slashdot.org

50

15.

http://www.unmediated.org

50

        

 

Published by Max Kalehoff

Father, sailor and marketing executive.

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