http://www.attentionmax.com/words_of_wisdom_from_ibm Max Kalehoff On Marketing, Media and Being A Dad Tue, 08 May 2012 04:50:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://www.attentionmax.com/words_of_wisdom_from_ibm#comment-225 Laurent Flores Fri, 07 Apr 2006 20:35:03 +0000 http://www.attentionmax.com/blog/2006/04/words_of_wisdom_from_ibm.php#comment-225 hi Max - glad to hear conference is good...What you describe is what I will call "simply better" marketing...in other words in a world where true unique things are not coming up so often, the ones that stand up are usually the ones that do things not a lot better, but most of the times, simply better... I'd love be simply better, a little better every time, brands should think about it this way...at the end by cumulating simply small better things...they will be a LOT BETTER...Simple no? Tell us more about MSI... I did myself attend and spoke at a conference on the other side of the atlantic, where academics and business people were meeting here is my report: <a href="http://customerlistening.typepad.com/customer_listening/2006/04/when_academics_.html" rel="nofollow">CNRS conference</a>, did you feel the same way? I hope not... hi Max – glad to hear conference is good…What you describe is what I will call “simply better” marketing…in other words in a world where true unique things are not coming up so often, the ones that stand up are usually the ones that do things not a lot better, but most of the times, simply better… I’d love be simply better, a little better every time, brands should think about it this way…at the end by cumulating simply small better things…they will be a LOT BETTER…Simple no? Tell us more about MSI… I did myself attend and spoke at a conference on the other side of the atlantic, where academics and business people were meeting here is my report: CNRS conference, did you feel the same way? I hope not…

]]> http://www.attentionmax.com/words_of_wisdom_from_ibm#comment-6346 Laurent Flores Fri, 07 Apr 2006 20:35:00 +0000 http://www.attentionmax.com/blog/2006/04/words_of_wisdom_from_ibm.php#comment-6346 hi Max - glad to hear conference is good...What you describe is what I will call "simply better" marketing...in other words in a world where true unique things are not coming up so often, the ones that stand up are usually the ones that do things not a lot better, but most of the times, simply better... I'd love be simply better, a little better every time, brands should think about it this way...at the end by cumulating simply small better things...they will be a LOT BETTER...Simple no? Tell us more about MSI... I did myself attend and spoke at a conference on the other side of the atlantic, where academics and business people were meeting here is my report: <a href="http://customerlistening.typepad.com/customer_listening/2006/04/when_academics_.html" rel="nofollow">CNRS conference</a>, did you feel the same way? I hope not... hi Max – glad to hear conference is good…What you describe is what I will call “simply better” marketing…in other words in a world where true unique things are not coming up so often, the ones that stand up are usually the ones that do things not a lot better, but most of the times, simply better… I’d love be simply better, a little better every time, brands should think about it this way…at the end by cumulating simply small better things…they will be a LOT BETTER…Simple no? Tell us more about MSI… I did myself attend and spoke at a conference on the other side of the atlantic, where academics and business people were meeting here is my report: CNRS conference, did you feel the same way? I hope not…

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