Comments on: Why Google (Search) Trends Is Important http://www.attentionmax.com/why_google_search_trends_is_important Max Kalehoff On Marketing, Media and Being A Dad Sun, 20 May 2012 22:44:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Customer Listening Blog http://www.attentionmax.com/why_google_search_trends_is_important#comment-260 Customer Listening Blog Mon, 15 May 2006 19:44:41 +0000 http://www.attentionmax.com/blog/2006/05/why_google_search_trends_is_important.php#comment-260 <strong>Google Trends and Consumer Generated Media : complementary.</strong> As a lot of you, I read with attention the release of the new Google Trends service. I really like it, as it offers, for free (until when?), real potential insights to PR and marketing professionals. You may check for Google Trends and Consumer Generated Media : complementary.

As a lot of you, I read with attention the release of the new Google Trends service. I really like it, as it offers, for free (until when?), real potential insights to PR and marketing professionals. You may check for

]]> By: Max Kalehoff http://www.attentionmax.com/why_google_search_trends_is_important#comment-259 Max Kalehoff Fri, 12 May 2006 03:56:16 +0000 http://www.attentionmax.com/blog/2006/05/why_google_search_trends_is_important.php#comment-259 Reply to Matt Hurst: Search is consumer-generated media not in a blatant sense, but in a very indirect yet still powerful sense. When searching, consumers type content, they create words and express ideas. They do in fact create media, even though it is not intended for other humans. But the media they create in this case, of course, are for the machines, the search engines. Furthermore, the content they create to be interpretted and processed by engines does in fact influence the ranking and discoverability of other content and media that consumers do see, including consumer-generated media, which are proliferating in top-shelf results and throughout the long tail. The mere act of creating content for search engines, entering the query and clicking contributes to the next effect of many popular search engines and keyword/results rankings. Of course, ranking is based on on several criteria depending on the type of engine and individual algorithms and methods, but partly on the aggregate behaviors of the community that uses the engine. I'm not a technical expert in search, but that's my rationale for why search is indirectly CGM. Perhaps I'm not articulating this point as clearly as I should, but hopefully you get the general idea. And if anything, as I alluded to in the post, there often is a very tight correlation (pre- and post) between search term creation/queries and CGM keyword frequency. Reply to Matt Hurst:
Search is consumer-generated media not in a blatant sense, but in a very indirect yet still powerful sense. When searching, consumers type content, they create words and express ideas. They do in fact create media, even though it is not intended for other humans. But the media they create in this case, of course, are for the machines, the search engines. Furthermore, the content they create to be interpretted and processed by engines does in fact influence the ranking and discoverability of other content and media that consumers do see, including consumer-generated media, which are proliferating in top-shelf results and throughout the long tail. The mere act of creating content for search engines, entering the query and clicking contributes to the next effect of many popular search engines and keyword/results rankings. Of course, ranking is based on on several criteria depending on the type of engine and individual algorithms and methods, but partly on the aggregate behaviors of the community that uses the engine. I’m not a technical expert in search, but that’s my rationale for why search is indirectly CGM. Perhaps I’m not articulating this point as clearly as I should, but hopefully you get the general idea. And if anything, as I alluded to in the post, there often is a very tight correlation (pre- and post) between search term creation/queries and CGM keyword frequency.

]]> By: Max Kalehoff http://www.attentionmax.com/why_google_search_trends_is_important#comment-6363 Max Kalehoff Fri, 12 May 2006 03:56:00 +0000 http://www.attentionmax.com/blog/2006/05/why_google_search_trends_is_important.php#comment-6363 Reply to Matt Hurst: Search is consumer-generated media not in a blatant sense, but in a very indirect yet still powerful sense. When searching, consumers type content, they create words and express ideas. They do in fact create media, even though it is not intended for other humans. But the media they create in this case, of course, are for the machines, the search engines. Furthermore, the content they create to be interpretted and processed by engines does in fact influence the ranking and discoverability of other content and media that consumers do see, including consumer-generated media, which are proliferating in top-shelf results and throughout the long tail. The mere act of creating content for search engines, entering the query and clicking contributes to the next effect of many popular search engines and keyword/results rankings. Of course, ranking is based on on several criteria depending on the type of engine and individual algorithms and methods, but partly on the aggregate behaviors of the community that uses the engine. I'm not a technical expert in search, but that's my rationale for why search is indirectly CGM. Perhaps I'm not articulating this point as clearly as I should, but hopefully you get the general idea. And if anything, as I alluded to in the post, there often is a very tight correlation (pre- and post) between search term creation/queries and CGM keyword frequency. Reply to Matt Hurst:
Search is consumer-generated media not in a blatant sense, but in a very indirect yet still powerful sense. When searching, consumers type content, they create words and express ideas. They do in fact create media, even though it is not intended for other humans. But the media they create in this case, of course, are for the machines, the search engines. Furthermore, the content they create to be interpretted and processed by engines does in fact influence the ranking and discoverability of other content and media that consumers do see, including consumer-generated media, which are proliferating in top-shelf results and throughout the long tail. The mere act of creating content for search engines, entering the query and clicking contributes to the next effect of many popular search engines and keyword/results rankings. Of course, ranking is based on on several criteria depending on the type of engine and individual algorithms and methods, but partly on the aggregate behaviors of the community that uses the engine. I’m not a technical expert in search, but that’s my rationale for why search is indirectly CGM. Perhaps I’m not articulating this point as clearly as I should, but hopefully you get the general idea. And if anything, as I alluded to in the post, there often is a very tight correlation (pre- and post) between search term creation/queries and CGM keyword frequency.

]]> By: Matthew Hurst http://www.attentionmax.com/why_google_search_trends_is_important#comment-258 Matthew Hurst Thu, 11 May 2006 23:36:12 +0000 http://www.attentionmax.com/blog/2006/05/why_google_search_trends_is_important.php#comment-258 Max, I'm going to call you on this one: please explain why search is CGM? I'm not in love with the CGM term per se, but I feel defensive for it in this case! Max, I’m going to call you on this one: please explain why search is CGM? I’m not in love with the CGM term per se, but I feel defensive for it in this case!

]]> By: Matthew Hurst http://www.attentionmax.com/why_google_search_trends_is_important#comment-6362 Matthew Hurst Thu, 11 May 2006 23:36:00 +0000 http://www.attentionmax.com/blog/2006/05/why_google_search_trends_is_important.php#comment-6362 Max, I'm going to call you on this one: please explain why search is CGM? I'm not in love with the CGM term per se, but I feel defensive for it in this case! Max, I’m going to call you on this one: please explain why search is CGM? I’m not in love with the CGM term per se, but I feel defensive for it in this case!

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