Comments on: Why focus groups do not work? Because they are AQUARIUMS http://www.attentionmax.com/why_focus_groups_do_not_work_because_they_are_aquariums Max Kalehoff On Marketing, Media and Being A Dad Thu, 02 Feb 2012 14:59:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jim Larrison http://www.attentionmax.com/why_focus_groups_do_not_work_because_they_are_aquariums#comment-221 Jim Larrison Fri, 31 Mar 2006 13:53:46 +0000 http://www.attentionmax.com/blog/2006/03/why_focus_groups_do_not_work_because_they_are_aquariums.php#comment-221 What he is missing is the fact that a good moderator takes the "AQUARIUM" issue out of the picture. Being involved in over 200 focus groups, I have seen the difference between the aquarium effect with a poor moderator and the true immeasurable value of the great moderator. The reason the brand manager is behind the glass is because he/she does not know how to draw out the value from the participants. You get what you pay for! What he is missing is the fact that a good moderator takes the “AQUARIUM” issue out of the picture.

Being involved in over 200 focus groups, I have seen the difference between the aquarium effect with a poor moderator and the true immeasurable value of the great moderator.

The reason the brand manager is behind the glass is because he/she does not know how to draw out the value from the participants.

You get what you pay for!

]]> By: Jim Larrison http://www.attentionmax.com/why_focus_groups_do_not_work_because_they_are_aquariums#comment-6343 Jim Larrison Fri, 31 Mar 2006 13:53:00 +0000 http://www.attentionmax.com/blog/2006/03/why_focus_groups_do_not_work_because_they_are_aquariums.php#comment-6343 What he is missing is the fact that a good moderator takes the "AQUARIUM" issue out of the picture. Being involved in over 200 focus groups, I have seen the difference between the aquarium effect with a poor moderator and the true immeasurable value of the great moderator. The reason the brand manager is behind the glass is because he/she does not know how to draw out the value from the participants. You get what you pay for! What he is missing is the fact that a good moderator takes the “AQUARIUM” issue out of the picture.

Being involved in over 200 focus groups, I have seen the difference between the aquarium effect with a poor moderator and the true immeasurable value of the great moderator.

The reason the brand manager is behind the glass is because he/she does not know how to draw out the value from the participants.

You get what you pay for!

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