When The Wiggles Goes Gangsta

If you have toddlers, like me, then you’re probably entrenched in the The Wiggles, the hugely successful, Australian rock band for preschoolers. As a parent, I value their wholesome and entertaining tunes for my kids, and I’ve long been impressed by their marketing acumen.

Last Friday I set up one of our laptops to stream a YouTube playlist of the Wiggles, so my two toddlers could watch and sing along. All was great until the Wiggles Gangsta version emerged, about 10 videos into the playlist. It wasn’t appropriate for my two toddlers, but it sure was hilarious. It’s a few years old, not new, but still worth sharing:

Published by Max Kalehoff

Father, sailor and marketing executive.

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