Comments on: What Is Hyperlocal? Can Someone Please Tell Me? http://www.attentionmax.com/what_is_hyperlocal_can_someone_please_tell_me Max Kalehoff On Marketing, Media and Being A Dad Sun, 20 May 2012 22:44:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Relylocal Victorville http://www.attentionmax.com/what_is_hyperlocal_can_someone_please_tell_me#comment-7078 Relylocal Victorville Thu, 09 Jun 2011 20:39:00 +0000 http://www.attentionmax.com/?p=2422#comment-7078 The very point made that 'local' is too broad a word in common usage, to me, proves why hyperlocal is a useful term (if not perfect.) The idea of local is that you are zooming in on a particular area - take that zoom to the next level and you have hyperlocal. We cover a very small area of Southern California that is about 100 miles outside of Los Angeles. Every news outlet touts itself as "local" but they rarely do anything for us out here in the exurbs. As for marketing, small business owners can have a challenge with marketing media that are 'local' but they are really paying for presence in front of customers who are nowhere near their shop. Hyperlocal lets people know that you can in fact target people around the corner successfully.  The very point made that ‘local’ is too broad a word in common usage, to me, proves why hyperlocal is a useful term (if not perfect.) The idea of local is that you are zooming in on a particular area – take that zoom to the next level and you have hyperlocal. We cover a very small area of Southern California that is about 100 miles outside of Los Angeles. Every news outlet touts itself as “local” but they rarely do anything for us out here in the exurbs. As for marketing, small business owners can have a challenge with marketing media that are ‘local’ but they are really paying for presence in front of customers who are nowhere near their shop. Hyperlocal lets people know that you can in fact target people around the corner successfully. 

]]> By: Ana http://www.attentionmax.com/what_is_hyperlocal_can_someone_please_tell_me#comment-7051 Ana Wed, 11 May 2011 18:58:00 +0000 http://www.attentionmax.com/?p=2422#comment-7051 Hyperlocal is what the user defines it as. If I am willing to travel 20 miles for an errand - then 20 miles is hyperlocal for me. If it is just 5 miles, then that's hyper-local for me. I run the hyper-local news, events, opinions and classifieds website - http://www.localbyus.com Hyperlocal is what the user defines it as. If I am willing to travel 20 miles for an errand – then 20 miles is hyperlocal for me. If it is just 5 miles, then that’s hyper-local for me.

I run the hyper-local news, events, opinions and classifieds website – http://www.localbyus.com

]]> By: Charles Andrew Whatley http://www.attentionmax.com/what_is_hyperlocal_can_someone_please_tell_me#comment-6759 Charles Andrew Whatley Sun, 14 Nov 2010 18:00:00 +0000 http://www.attentionmax.com/?p=2422#comment-6759 While it is cool to poke fun at trite buzzwords, I agree wholeheartedly with the practice, the difference between a city or town and a neighborhood is significant from an advertising and marketing perspective. Thus hyper versus local. While it is cool to poke fun at trite buzzwords, I agree wholeheartedly with the practice, the difference between a city or town and a neighborhood is significant from an advertising and marketing perspective. Thus hyper versus local.

]]> By: maxkalehoff http://www.attentionmax.com/what_is_hyperlocal_can_someone_please_tell_me#comment-6222 maxkalehoff Mon, 19 Jul 2010 23:42:37 +0000 http://www.attentionmax.com/?p=2422#comment-6222 Agree. Agree.

]]> By: Steven_spiker http://www.attentionmax.com/what_is_hyperlocal_can_someone_please_tell_me#comment-6221 Steven_spiker Mon, 19 Jul 2010 22:37:50 +0000 http://www.attentionmax.com/?p=2422#comment-6221 I don't know how this "hyperlocal" stuff got started, but I'm surprised that any wordsmith would use such a term. "Hyper" is a prefix meaning over, above or beyond. Thus, hyperlocal would be something over, above or beyond local--perhaps "regional." This would seem to be the opposite of what is intended. I don't know how this “hyperlocal” stuff got started, but I'm surprised that any wordsmith would use such a term. “Hyper” is a prefix meaning over, above or beyond. Thus, hyperlocal would be something over, above or beyond local–perhaps “regional.” This would seem to be the opposite of what is intended.

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