Comments on: We’re All Suckers For Narratives http://www.attentionmax.com/were_all_suckers_for_narratives Max Kalehoff On Marketing, Media and Being A Dad Thu, 02 Feb 2012 14:59:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: maxkalehoff http://www.attentionmax.com/were_all_suckers_for_narratives#comment-704 maxkalehoff Fri, 02 Nov 2007 23:42:17 +0000 http://www.attentionmax.com/blog/2007/11/were_all_suckers_for_narratives.php#comment-704 @TheITSystem, Thanks for your comment. I thing your very consciousness of the issue, and this very discussion, is helping to build the brand. It's all about identifying with who you really are. Then tell us the stories that exemplify that. It's not rocket science. Would be happy to talk further. Max @TheITSystem,
Thanks for your comment. I thing your very consciousness of the issue, and this very discussion, is helping to build the brand. It’s all about identifying with who you really are. Then tell us the stories that exemplify that. It’s not rocket science. Would be happy to talk further.
Max

]]> By: maxkalehoff http://www.attentionmax.com/were_all_suckers_for_narratives#comment-6553 maxkalehoff Fri, 02 Nov 2007 23:42:00 +0000 http://www.attentionmax.com/blog/2007/11/were_all_suckers_for_narratives.php#comment-6553 @TheITSystem, Thanks for your comment. I thing your very consciousness of the issue, and this very discussion, is helping to build the brand. It's all about identifying with who you really are. Then tell us the stories that exemplify that. It's not rocket science. Would be happy to talk further. Max @TheITSystem,
Thanks for your comment. I thing your very consciousness of the issue, and this very discussion, is helping to build the brand. It’s all about identifying with who you really are. Then tell us the stories that exemplify that. It’s not rocket science. Would be happy to talk further.
Max

]]> By: TheITSystem http://www.attentionmax.com/were_all_suckers_for_narratives#comment-703 TheITSystem Fri, 02 Nov 2007 22:44:09 +0000 http://www.attentionmax.com/blog/2007/11/were_all_suckers_for_narratives.php#comment-703 Well I can certainly say that I don't have the answer to that question. Is it because my company is too young and trying to find the answer, or is it actually there somewhere and am I completely at fault for not knowing. I need to hire the A-team. Do you know if the A-team is still around in that black van with the fancy red design on the side? Better yet do they work for equity positions in start-ups? More seriously put: I'm a engineer and computer programmer not a brand designer by education, experiance, and in my heart. I know what my product can do, but what is my brand's narrative? I feel strange facing the fact that I've been running a company for 2 years and working on building if for 8 years, but I can't answer this question. Well I can certainly say that I don’t have the answer to that question. Is it because my company is too young and trying to find the answer, or is it actually there somewhere and am I completely at fault for not knowing.

I need to hire the A-team. Do you know if the A-team is still around in that black van with the fancy red design on the side? Better yet do they work for equity positions in start-ups?

More seriously put: I’m a engineer and computer programmer not a brand designer by education, experiance, and in my heart. I know what my product can do, but what is my brand’s narrative? I feel strange facing the fact that I’ve been running a company for 2 years and working on building if for 8 years, but I can’t answer this question.

]]> By: TheITSystem http://www.attentionmax.com/were_all_suckers_for_narratives#comment-6554 TheITSystem Fri, 02 Nov 2007 22:44:00 +0000 http://www.attentionmax.com/blog/2007/11/were_all_suckers_for_narratives.php#comment-6554 Well I can certainly say that I don't have the answer to that question. Is it because my company is too young and trying to find the answer, or is it actually there somewhere and am I completely at fault for not knowing. I need to hire the A-team. Do you know if the A-team is still around in that black van with the fancy red design on the side? Better yet do they work for equity positions in start-ups? More seriously put: I'm a engineer and computer programmer not a brand designer by education, experiance, and in my heart. I know what my product can do, but what is my brand's narrative? I feel strange facing the fact that I've been running a company for 2 years and working on building if for 8 years, but I can't answer this question. Well I can certainly say that I don’t have the answer to that question. Is it because my company is too young and trying to find the answer, or is it actually there somewhere and am I completely at fault for not knowing.

I need to hire the A-team. Do you know if the A-team is still around in that black van with the fancy red design on the side? Better yet do they work for equity positions in start-ups?

More seriously put: I’m a engineer and computer programmer not a brand designer by education, experiance, and in my heart. I know what my product can do, but what is my brand’s narrative? I feel strange facing the fact that I’ve been running a company for 2 years and working on building if for 8 years, but I can’t answer this question.

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