Comments on: The “User” Is Dead, But What About The Consumer? http://www.attentionmax.com/the_user_is_dead_but_what_about_the_consumer Max Kalehoff On Marketing, Media and Being A Dad Sun, 20 May 2012 22:44:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: maxkalehoff http://www.attentionmax.com/the_user_is_dead_but_what_about_the_consumer#comment-515 maxkalehoff Fri, 27 Jul 2007 20:37:42 +0000 http://www.attentionmax.com/blog/2007/07/the_user_is_dead_but_what_about_the_consumer.php#comment-515 Thanks Josh. Underscoring the reclaiming of precious "users," check out the manifesto from Christopher Gierlich. I appreciate his feedback, but boy...what a defense: http://blogs.mediapost.com/spin/?p=1091#comments Thanks Josh. Underscoring the reclaiming of precious “users,” check out the manifesto from Christopher Gierlich. I appreciate his feedback, but boy…what a defense: http://blogs.mediapost.com/spin/?p=1091#comments

]]> By: maxkalehoff http://www.attentionmax.com/the_user_is_dead_but_what_about_the_consumer#comment-6529 maxkalehoff Fri, 27 Jul 2007 20:37:00 +0000 http://www.attentionmax.com/blog/2007/07/the_user_is_dead_but_what_about_the_consumer.php#comment-6529 Thanks Josh. Underscoring the reclaiming of precious "users," check out the manifesto from Christopher Gierlich. I appreciate his feedback, but boy...what a defense: http://blogs.mediapost.com/spin/?p=1091#comments Thanks Josh. Underscoring the reclaiming of precious “users,” check out the manifesto from Christopher Gierlich. I appreciate his feedback, but boy…what a defense: http://blogs.mediapost.com/spin/?p=1091#comments

]]> By: jbernoff http://www.attentionmax.com/the_user_is_dead_but_what_about_the_consumer#comment-514 jbernoff Fri, 27 Jul 2007 20:23:31 +0000 http://www.attentionmax.com/blog/2007/07/the_user_is_dead_but_what_about_the_consumer.php#comment-514 Thanks for the link, "friend" The technoids have come out of the woodwork on my blog to reclaim their precious "user". A sign of the times. You're right on target of course. Thanks for the link, “friend”

The technoids have come out of the woodwork on my blog to reclaim their precious “user”. A sign of the times.

You’re right on target of course.

]]> By: jbernoff http://www.attentionmax.com/the_user_is_dead_but_what_about_the_consumer#comment-6528 jbernoff Fri, 27 Jul 2007 20:23:00 +0000 http://www.attentionmax.com/blog/2007/07/the_user_is_dead_but_what_about_the_consumer.php#comment-6528 Thanks for the link, "friend" The technoids have come out of the woodwork on my blog to reclaim their precious "user". A sign of the times. You're right on target of course. Thanks for the link, “friend”

The technoids have come out of the woodwork on my blog to reclaim their precious “user”. A sign of the times.

You’re right on target of course.

]]> By: Brian Haven http://www.attentionmax.com/the_user_is_dead_but_what_about_the_consumer#comment-513 Brian Haven Fri, 27 Jul 2007 19:47:12 +0000 http://www.attentionmax.com/blog/2007/07/the_user_is_dead_but_what_about_the_consumer.php#comment-513 Max, great article. As I threw <a href="http://birdahonk.com/home/archives/2007/07/the_end_of_the.html" rel="nofollow">my opinion</a> into the ring, I feel the point is that "user" is focused on the perspective of the creator (the person that uses my ...). That's not very human centered. I like to think of people as "doers" instead. That focuses on their need and activity, not the creators. Unfortunately, "doer" doesn't sound so great. So we're still looking for a better term, but I think the perspective is very important. Max, great article. As I threw my opinion into the ring, I feel the point is that “user” is focused on the perspective of the creator (the person that uses my …). That’s not very human centered. I like to think of people as “doers” instead. That focuses on their need and activity, not the creators.

Unfortunately, “doer” doesn’t sound so great. So we’re still looking for a better term, but I think the perspective is very important.

]]>