Search Marketers Poised To Dominate Exploding Growth Of Social Media Advertising

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There probably isn’t a single advertising or marketing communications agency today that hasn’t checked the box on “social media marketing.” Can you think of one that hasn’t? No? Didn’t think so.

With so many agency disciplines and the absence of meaningful advertising platforms on the social networks, most agencies have been building social-media marketing (SMM) capabilities around “earned media” tactics.… Read the rest

Social And Search Advertising

Clickable Home Page With Facebook
I thought I’d share with you details of a fun project we’ve been working on at our startup, Clickable. Actually, it’s more than fun, it’s the beginning of a new chapter for us. Today we announced our partnership and integration with Facebook, resulting in the first live advertising solution to integrate both search and social advertising. … Read the rest

Brands: Beware Of Slimy SEO Middlemen Meddling Through Social Media

If it’s your job to promote and protect your brand reputation, then you should beware of slimy SEO middlemen that meddle in social media and customer relationships.

Most brand managers are aware of the risks of engaging in “black hat” and “gray hat” SEO tactics.… Read the rest