Holding A Big Meeting? Pick A Venue That Doesn’t Suck

This week our start-up presented at TechCrunch Disrupt, a conference about how emerging technologies and bootstrapping start-ups are disrupting the media business. It was held at 570 Washington Street (pictured here via Google Streetmaps), a former Merrill Lynch data center in New York City’s far West Village.… Read the rest

Lessons From The Dot-Com Bubble, One Decade Past

It’s hard to believe it’s been 10 years since the dot-com bubble burst. The actual date, March 10,  passed quietly a few weeks ago. I remember those times as if they were yesterday.

I was a 24-year-old marketing guy at an upstart called Media Metrix, the first Internet media audience ratings firm.… Read the rest

Bruce Ertmann On Customer Satisfaction And The Net Promoter Score

I recently posted about the growing hype in marketing circles around customer-satisfaction and the Net Promoter methodology. Developed by Fred Reichheld, Net Promoter is a loyalty metric and a discipline for using customer feedback to support business growth and profitability.… Read the rest

Marketing On The Inside

Most companies spend a lot of time and money trying to market and communicate effectively to external stakeholders. Product marketing professionals strive to get the product-to-market positioning just right. Branding and advertising people strive to make the message relevant and spreadable.… Read the rest