Social Media Firewalls Threat to Corporations

I’ve given three workshops on consumer-generated media (CGM) to CMOs and senior marketing execs of three Fortune 500 companies in the past week, and in each case I learned that the corporate IT department was prohibiting employees from accessing a range of social media, including video sharing sites and blogs.… Read the rest

Marketing Is Being & Nothingness

I spent yesterday at the Corante/Columbia Business School Innovation Marketing Summit, specifically the CMO day. It was a great series of discussions about innovation, management and marketing – and what the heck is going on today.

A few debates properly summed up the day: What is marketing anyway?… Read the rest