Do real-time analytics stifle marketers’ ability to make decisions? That is the premise of my latest MediaPost column:
… Read the restFirst of all, think about the fear of not knowing, or not knowing right now. Does that fear consume one’s ability to focus mental or decision-making resources where they should be?
Harold Burson of Burson-Marsteller wrote a nice post on the recent May college graduates, including the increase in new entrants to the communications field. He offered some great advice, and also mentioned his excellent and highly competitive Harold Burson Summer Internship program, for which I am an alum.… Read the rest
Earlier this week I wrote about bad recruiting practices among headhunters in the interactive advertising industry. The king of regurgitation, which I am, this week’s MediaPost column is adapted from that post:
… Read the restOur hiring crisis is reflective of a service industry flooded with more opportunities, work and dollars that it can possibly manage, and one that can’t say no when it reaches its capacity.
I recently wrote about Advertising Week’s Main, Anticipated Attraction: The Minority Hearings. Well, those hearings have been underway and the New York Times reports:
… Read the restFinding that just 2 percent of the upper echelon of the advertising industry is black, New York City officials said yesterday that they had reached agreements with several of the nation’s biggest ad firms forcing them to bring more black managers into this crucial sector of the city’s economy.
Please join the debate and comment here on my latest MediaPost OnlineSpin column, where I recommend marketing organizations to adopt a culture of Happy Losers (inspired by G. Clotaire Rapaille):
… Read the restMarketer’s Confession: I’m A Happy Loser
by Max KalehoffMarketing and media models are broken.
