“What Would Apple Do?†or “W.W.A.D.“ That’s the key question we frequently ask ourselves at my company. Apple represents a high standard of simplicity and experience we aspire to in our product and most everything we do. So much that we’re even proudly equipped with Lance Armstrong-inspired bracelets, with the W.W.A.D.… Read the rest
Tag Archives: Management
How To Charge $$$ When Your Customers Are Conditioned To Free
I’ve been on a recent kick about “free” — most recently, countering Chris Andersen’s notion that the future of business is free. While I believe nothing is free in the end, I do agree that people are being conditioned by the idea of free.… Read the rest
Can Big Companies Act Small?
The following is also my latest MediaPost column…
Can Big Companies Act Small?
January 18th, 2008 by Max Kalehoff
Chris Wall, vice chairman-creative at ad agency giant Ogilvy, New York, recently told Ad Age: “For small shops, the challenge is how to scale.… Read the rest
Enemies Are Good For You
The following is also my latest MediaPost column…
Enemies Are Good For YouÂ
January 11th, 2008 by Max Kalehoff
“Keep your friends close, and your enemies closer,†the proverb goes. While that’s sound advice, enemies are more than opponents to manage relative to your allies.… Read the rest
Your Are What You Say, So Say Good Things
Thanks to TagCrowd, I created the following text cloud based on all the current visible text on the main landing page of this blog. As you can see, it’s a visualization of vernacular, listed alphabetically, with frequency indicated by font size and color.… Read the rest