Most companies spend a lot of time and money trying to market and communicate effectively to external stakeholders. Product marketing professionals strive to get the product-to-market positioning just right. Branding and advertising people strive to make the message relevant and spreadable.… Read the rest
I pulled from some past posts for my latest MediaPost article contribution, below…
Passion is at once one of the most influential, misunderstood and undervalued factors that determine business success. I believe strongly in passion for a host of reasons, including itsÂ connection to purpose and competitive advantage.Â … Read the rest
The science of harnessing customer loyalty and satisfaction is getting very trendy in business. And perhaps nothing has been more responsible for driving excitement than Net Promoter.
That’s the modus operandi for many white-collar employee agreements, which often assert that full-time employees should not take on any freelance work. And companies that do permit full-time employees to freelance often require prior written consent.… Read the rest