Marketing On The Inside

Most companies spend a lot of time and money trying to market and communicate effectively to external stakeholders. Product marketing professionals strive to get the product-to-market positioning just right. Branding and advertising people strive to make the message relevant and spreadable.… Read the rest

Does Your Firm Harness Or Stifle Passion?

I pulled from some past posts for my latest MediaPost article contribution, below…

Passion is at once one of the most influential, misunderstood and undervalued factors that determine business success. I believe strongly in passion for a host of reasons, including its connection to purpose and competitive advantage. … Read the rest

Don’t Worry About Customer Satisfaction If You’re Not Going To Do Anything About It

The science of harnessing customer loyalty and satisfaction is getting very trendy in business. And perhaps nothing has been more responsible for driving excitement than Net Promoter.

Developed by Fred Reichheld, Net Promoter is a loyalty metric and a discipline for using customer feedback to support business growth and profitability.… Read the rest

You Work Here, Therefore We Own You

“You work here, therefore we own you.”

That’s the modus operandi for many white-collar employee agreements, which often assert that full-time employees should not take on any freelance work. And companies that do permit full-time employees to freelance often require prior written consent.… Read the rest

How To Be Happy, According To Professor Srikumar Rao

Our culture and acquired mental models predispose many of us to unhappiness, but things don’t have to be that way. That’s according to Professor Srikumar Rao, the feature guest at the January 28, 2010 Interesting Café, Clickable‘s innovators and culture event series.… Read the rest