BP Arrogance

A little can say a lot.

I did a Google search for “british petroleum” to get some updates and perspective on the company’s oil spill in the Gulf of Mexico. I discovered that BP is running a search advertising campaign — to introduce its own sponsored messages about the disaster whenever anyone searches on keywords about the company.… Read the rest

Startup Marketing

Charlie O’Donnell asked me to present at the inaugural nextNY Online Marketing School on June 1 in New York City. It’s the first in a five-part course to teach entrepreneurs and budding CMOs the fundamentals of online marketing. I’m to share my perspective on “properly resourcing an integrated marketing effort over the lifetime of a company.” The course is free, and you can sign up here.… Read the rest

Be More Effective Through Storytelling

New Scientist cites Chao Lu of China, who was able to recite 67,890 digits of pi from memory in 2005, making him a world memory champion. I found the method used by memory champions interesting:

Many of them use a mnemonic method. Before starting to memorize a number, they associate a person or object with each four-digit number from 0000 to 9999.

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Lessons From The Dot-Com Bubble, One Decade Past

It’s hard to believe it’s been 10 years since the dot-com bubble burst. The actual date, March 10,  passed quietly a few weeks ago. I remember those times as if they were yesterday.

I was a 24-year-old marketing guy at an upstart called Media Metrix, the first Internet media audience ratings firm.… Read the rest