A little can say a lot.
I did a Google search for “british petroleum” to get some updates and perspective on the company’s oil spill in the Gulf of Mexico. I discovered that BP is running a search advertising campaign — to introduce its own sponsored messages about the disaster whenever anyone searches on keywords about the company.… Read the rest
Charlie O’Donnell asked me to present at the inaugural nextNY Online Marketing School on June 1 in New York City. It’s the first in a five-part course to teach entrepreneurs and budding CMOs the fundamentals of online marketing.Â I’m to shareÂ my perspective on “properly resourcing an integrated marketing effort over the lifetime of a company.” The course is free, and you can sign up here.… Read the rest
I recently held a seminar with some colleagues on mentoring. We were mainly addressing best practices around formal company-sanctioned mentoring systems. I’ve worked in companies with and without them, and firmly believe that those with them tend to cultivate greater leadership, growth and effectiveness.… Read the rest
It’s hard to believe it’s been 10 years since the dot-com bubble burst. The actual date, March 10,Â passed quietly a few weeks ago. I remember those times as if they were yesterday.
I was a 24-year-old marketing guy at an upstart called Media Metrix, the first Internet media audience ratings firm.… Read the rest