Enemies Are Good For You

The following is also my latest MediaPost column

Enemies Are Good For You 

January 11th, 2008 by Max Kalehoff

“Keep your friends close, and your enemies closer,” the proverb goes. While that’s sound advice, enemies are more than opponents to manage relative to your allies.… Read the rest

Your Are What You Say, So Say Good Things

Thanks to TagCrowd, I created the following text cloud based on all the current visible text on the main landing page of this blog. As you can see, it’s a visualization of vernacular, listed alphabetically, with frequency indicated by font size and color.… Read the rest

10 Principles To Inspire Your Brand (And Maybe Save It)

The following is also my MediaPost column this week. I wrote this from the Search Insider Summit in Park City, Utah. My column has nothing to do with search. I’ll report highlights of the search show later.

10 Principles To Inspire Your Brand (And Maybe Save It)

December 14th, 2007 by Max Kalehoff

Four weeks into my new job at a startup, I’ve been thinking a lot about what our brand and reputation should become.… Read the rest

Do Real-Time Analytics Stifle Decisions?

Do real-time analytics stifle marketers’ ability to make decisions? That is the premise of my latest MediaPost column:

First of all, think about the fear of not knowing, or not knowing right now. Does that fear consume one’s ability to focus mental or decision-making resources where they should be?

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