People obsess over the latest flavors and innovations in digital communication and interactivity. I’m talking about everything from new email technologies to social networking tools, even new hybrid interaction platforms like Wave.… Read the rest
In the past week, I’ve emceed a major marketing conference and delivered feature presentations at three other events. Additionally, with Advertising Week in full effect, I’ve been on the receiving end of some of the best and worst presentations of my life.… Read the rest
I recently accepted an invitation to meet with the CMO of an Internet analytics firm for a briefing and demo of her companyâ€™s flagship dashboard product. It was interesting, but the demo and presentation flow had flaws that overshadowed promising aspects of the product.… Read the rest
I recently had breakfast with David Churbuck, a wise friend, who’s the head of digital marketing at a large computer and electronics manufacturer. He left me with a zinger quote that stuck to my brain like Super Glue. To paraphrase David and protect the guilty:
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Details and presentation matter.
We now live in the era of the personal brand. Thanks to the Internet, where everyone has a soapbox, more people are consciously promoting and managing their reputations like sophisticated brand managers. This trend is poised to accelerate amidst a deep recession and rising unemployment.… Read the rest