Email is not sexy, but it’s fundamental and thriving. Email is the root of our identities on the Web. It firmly remains the default social network. It is a simple and ubiquitous channel. We all grant our attention to email.
Which is why email is becoming more popular among among businesses that seek our attention, our engagement and our wallets.… Read the rest
My intention is not to sound vane. But if you’re interested in learning a little more about me, check out my Q&A with Lee Odden on hisÂ TopRank Online Marketing Blog.
Btw, Lee is one of my favorite guys in the online marketing industry.… Read the rest
Most companies spend a lot of time and money trying to market and communicate effectively to external stakeholders. Product marketing professionals strive to get the product-to-market positioning just right. Branding and advertising people strive to make the message relevant and spreadable.… Read the rest
I pulled from some past posts for my latest MediaPost article contribution, below…
Passion is at once one of the most influential, misunderstood and undervalued factors that determine business success. I believe strongly in passion for a host of reasons, including itsÂ connection to purpose and competitive advantage.Â Passion is not addressed often enough in business, which is why I was delighted to read John Hagel’sÂ recent analysis of the subject.… Read the rest
Many people say business cards are becoming obsolete in the age of Google, LinkedIn, Facebook V-Cards and smart phones, though I think the opposite is true. Business cards represent the identity of organizations and individuals, and they create many first physical impressions.… Read the rest