Figuring Out Social Media? The Answer Is Not Advertising

Get Social
The most recent Advertising Week focused relentlessly on social media. I saw this firsthand as co-emcee of OMMA Global. I also saw it as an attendee of several other events. But for all the excitement and expert pontification, most people are getting it wrong.Read the rest

Vandalized Ads Simply Are Better

Vandalized Ad On Metro North Train

The target victim of thousands of advertising impressions per day, my brain has adapted by subconsciously filtering out 99 percent of them. It’s a survival mechanism.

Which ads penetrate me? As far as I can tell: Ones that I ask for. Ones that offer a solution when I have a specific problem.… Read the rest

Advertising Peaked – So What Is Your Company’s Growth Engine Now?

Forrester analyst Shar VanBoskirk recently shared shared her firm’s updated interactive marketing forecast. I don’t pay attention to forecasts, but I thought the directional assertions were correct. Forrester says that advertising budgets, overall, will decline, but investment will pick up in other areas to drive growth:

With dollars moving out of traditional media toward less expensive and more efficient interactive tools, marketers will actually need less money to accomplish their current advertising goals.

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The Walls Come Down

Peter Himler says:

Media relations pros always have taken a “hybrid” approach to finding the “right,” i.e., most appropriate outlet. It’s just that today’s options transcend the wires, newspapers, magazines, local, network and syndicated TV, radio and websites, to include myriad bloggers and microbloggers.

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