The most recent Advertising Week focused relentlessly on social media. I saw this firsthand as co-emcee of OMMA Global. I also saw it as an attendee of several other events. But for all the excitement and expert pontification, most people are getting it wrong.… Read the rest
The target victim of thousands of advertising impressions per day, my brain has adapted by subconsciously filtering out 99 percent of them. It’s a survival mechanism.
Which ads penetrate me? As far as I can tell: Ones that I ask for. Ones that offer a solution when I have a specific problem.… Read the rest
Advertising agencies typically don’t have R&D embedded in their playbooks, budgets or DNA. They’re hardwired to favor what’s worked in the past. They have incentive structures that thwart long-term employee and client loyalty.… Read the rest
Forrester analyst Shar VanBoskirk recently shared shared her firm’s updated interactive marketing forecast. I don’t pay attention to forecasts, but I thought the directional assertions were correct. Forrester says that advertising budgets, overall, will decline, but investment will pick up in other areas to drive growth:
With dollars moving out of traditional media toward less expensive and more efficient interactive tools, marketers will actually need less money to accomplish their current advertising goals.
Peter Himler says:
… Read the rest
Media relations pros always have taken a “hybrid” approach to finding the “right,” i.e., most appropriate outlet. It’s just that today’s options transcend the wires, newspapers, magazines, local, network and syndicated TV, radio and websites, to include myriad bloggers and microbloggers.