Jeff Jarvis (who I link to far too often) has a brilliant summary of what’s happening to the broad advertising-agency industry. He even cites Rob Hof’s write-up of the Supernova workshop I organized and co-moderated last week (which attending bloggers and journalists continue to give me no credit for…I guess I’m a big fat nobody).… Read the rest
The New York Times reports that “The New York City Commission on Human Rights has scheduled hearings on how the advertising industry hires, retains and promotes minority employees, to be held the same week in September that the industry plans to hold its annual Advertising Week event.”
I started my career as an intern and then junior account exec at a major PR and advertising company, an experience which left me with fond memories, a great education and a few friends in high places today.… Read the rest
Gavin O’Malley at AdAge writes a nice column about search informing offline marketing strategy and campaigns. Just as I pointed yesterday to ’s guest column in iMedia yesterday, it seems people are finally catching on to what I’ve been saying for a long, long time, and, most recently, here in my MediaPost search column:
… Read the rest
Marketers big and small have given credence to the short-term, direct-response benefits of paid search and optimization.