Grim Reaper To Advertising Industry: You’re Next!

Jeff Jarvis (who I link to far too often) has a brilliant summary of what’s happening to the broad advertising-agency industry. He even cites Rob Hof’s write-up of the Supernova workshop I organized and co-moderated last week (which attending bloggers and journalists continue to give me no credit for…I guess I’m a big fat nobody).… Read the rest

Madison Avenue To Job Seekers: Only Cigar Smokers Need Apply

The New York Times reports that “The New York City Commission on Human Rights has scheduled hearings on how the advertising industry hires, retains and promotes minority employees, to be held the same week in September that the industry plans to hold its annual Advertising Week event.”

I started my career as an intern and then junior account exec at a major PR and advertising company, an experience which left me with fond memories, a great education and a few friends in high places today.… Read the rest

More “Search Is Strategic” Talk

Gavin O’Malley at AdAge writes a nice column about search informing offline marketing strategy and campaigns. Just as I pointed yesterday to Naga Krothapalli’s guest column in iMedia yesterday, it seems people are finally catching on to what I’ve been saying for a long, long time, and, most recently, here in my MediaPost search column:

Marketers big and small have given credence to the short-term, direct-response benefits of paid search and optimization.

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Marketers Must Not Enable Spyware Agents

Will Waugh at the Association of National Advertisers warns about advertisers’ “unknowing participation, through brokers, in spyware dissemination.”

This is a serious problem. Putting the scumbag spyware people aside, marketers – willingly or unknowingly – are the enablers.… Read the rest