Tag Archives: Advertising

Ad Media Specialists Must Embrace Consumer-Generated Media

Please join the discussion and comment here on my latest MediaPost OnlineSpin column, where I challenge advertising and media specialists for their naive entries into the world of consumer-generated media:

Ad Media Specialists Must Embrace Consumer-Generated Media

By Max Kalehoff, August 4, 2006

As advertising dollars continue to bum-rush the Internet, many media specialists contend that blogs, discussion groups and other forms of consumer-generated media represent easy, additional inventory to grow and satisfy demand.… Read the rest

AdAge Story On Dying Print Juxtaposed With Newspaper Industry Ad

Scott Donaton, publisher of AdAge, has a great column describing the possibility of Dow Jones killing the print edition of The Wall Street Journal. Of course, this is tied to the larger theme of the newspaper business:

It’s still surprisingly difficult to get traditional media executives to admit this.

… Read the rest

You, Too, Can Join Internet’s Ad World

I spoke with reporter Mary Schneidau of the Atlanta Journal Constitution for her story today on consumer-generated advertisements, particularly the video sort. She noted that: 

For companies and organizations, such ads have the dual benefit of being both relatively cheap and cutting-edge.

… Read the rest

Advertising Week’s Main Attraction: The Minority Hearings

 

Please join the discussion and comment here on my latest MediaPost OnlineSpin column, which deals with the representation of minorities in the advertising industry. I say:

Now that we’re past the riveting (serious sarcasm here) Cannes Lions International Advertising Festival, we can begin thinking about what the rest of the year will bring in media, marketing and advertising.

… Read the rest