TechCrunch underscored how Google’s latest search-story television commercial “makes having a baby seem really depressing” — thanks to all the obvious and hidden costs. True, having a baby is a life-changing event, and Â it for forces you to buy all kinds of crap and choose all kinds of very expensive services, like hospital and prenatal care.… Read the rest
Many of you (readers of my blog) work in the marketing and media business and are familiar with the Yahoo! and Microsoft Search Alliance. For those of you who aren’t, Yahoo! and Microsoft Search created the Alliance to become a more meaningful competitor in search advertising to Google, the world’s most highly valued media company.… Read the rest
There probably isn’t a single advertising or marketing communications agency today that hasn’t checked the box on “social media marketing.” Can you think of one that hasn’t? No? Didn’t think so.
With so many agency disciplines and the absence of meaningful advertising platforms on the social networks, most agencies have been building social-media marketing (SMM) capabilities around “earned media” tactics.… Read the rest
I thought I’d share with you details of a fun project we’ve been working on at our startup, Clickable. Actually, it’s more than fun, it’s the beginning of a new chapter for us.Â Today we announced our partnership and integration with Facebook, resulting in the firstÂ live advertising solution to integrate both search and social advertising.Â … Read the rest