I’ve bookmarked Sphinn as my homepage for the past couple months. Sphinn is Danny Sullivan (of Search Engine Land)’s Digg-like news-voting site for Web and search marketing, and is geared to the advanced crowd. Sphinn certainly exposes some valuable articles, but I find it interesting the high frequency of top-voted articles around social media and its application for search-engine optimization (SEO). The articles and comments underscore that social media has officially arrived as the core competency of the oft-shady SEO underworld, a loose-knit community frequently called the “search marketing black hats.”
I anticipate the so-called “social media purists” will increasingly clash with the growing community of SEO pragmatists.