Comments on: Sleazy Conference Sponsorships http://www.attentionmax.com/sleazy_conference_sponsorships Max Kalehoff On Marketing, Media and Being A Dad Tue, 08 May 2012 04:50:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Dan Johnson http://www.attentionmax.com/sleazy_conference_sponsorships#comment-7331 Dan Johnson Mon, 13 Feb 2012 19:27:00 +0000 http://www.attentionmax.com/blog/2006/02/sleazy_conference_sponsorships.php#comment-7331 Whilst I don't know the quality of the event in question, it seems likely that presenting to your target market is of significant commercial benefit to your organisation. Whatever your route to market, be it based upon telesales, email marketing, social media or any other demand generation activity think about the cost of sending a highly paid sales person to the offices of 500 senior executives across the region. The expense in airfares, talent and time can be significant. If you balance this against the fact that should you convert just one attendee into a customer, the contract is likely to be extremely lucrative. If a conference can reduce your cost of customer acquisition and deliver strong, relevant leads for you to follow up on then it is an effective route to market for your organisation and many organisations see value in paying to sponsor the best events. Whilst I don’t know the quality of the event in question, it seems likely that presenting to your target market is of significant commercial benefit to your organisation. Whatever your route to market, be it based upon telesales, email marketing, social media or any other demand generation activity think about the cost of sending a highly paid sales person to the offices of 500 senior executives across the region. The expense in airfares, talent and time can be significant. If you balance this against the fact that should you convert just one attendee into a customer, the contract is likely to be extremely lucrative.

If a conference can reduce your cost of customer acquisition and deliver strong, relevant leads for you to follow up on then it is an effective route to market for your organisation and many organisations see value in paying to sponsor the best events.

]]> By: Uwe Hook http://www.attentionmax.com/sleazy_conference_sponsorships#comment-7199 Uwe Hook Sat, 13 Aug 2011 14:40:00 +0000 http://www.attentionmax.com/blog/2006/02/sleazy_conference_sponsorships.php#comment-7199 Agreed. Happened to me many times before. We should out these sleazeballs Agreed. Happened to me many times before. We should out these sleazeballs

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