http://www.attentionmax.com/pr_agentry_is_broken Max Kalehoff On Marketing, Media and Being A Dad Thu, 02 Feb 2012 14:59:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.attentionmax.com/pr_agentry_is_broken#comment-5814 maxkalehoff Fri, 10 Oct 2008 05:49:12 +0000 http://www.attentionmax.com/?p=1547#comment-5814 Edward: I'm not sure it's what the big agencies teach, but it's definitely<br>what most of the big agencies tolerate. This is especially true because very<br>few of the senior execs at big agencies actually do any of the<br>nuts-and-bolts pitching -- the junior account people do. The senior execs<br>are mostly worried about dually managing the expectations of the clients<br>while managing the output and profitability of the junior people. That's<br>what enables the top guys to keep the big salaries, and what leads to the<br>problem I describe. It's somewhat of a pyramid model, to be sure. Edward: I'm not sure it's what the big agencies teach, but it's definitely
what most of the big agencies tolerate. This is especially true because very
few of the senior execs at big agencies actually do any of the
nuts-and-bolts pitching — the junior account people do. The senior execs
are mostly worried about dually managing the expectations of the clients
while managing the output and profitability of the junior people. That's
what enables the top guys to keep the big salaries, and what leads to the
problem I describe. It's somewhat of a pyramid model, to be sure.

]]> http://www.attentionmax.com/pr_agentry_is_broken#comment-5813 Edw3rd Fri, 10 Oct 2008 04:53:38 +0000 http://www.attentionmax.com/?p=1547#comment-5813 Most aren't real pitches, they're young folks "filtering" a Bacons-like database and SPAMMING everyone that remains. No relevance, no personal understanding. It's deplorable. But, that is what the big agencies know and teach. Most aren't real pitches, they're young folks “filtering” a Bacons-like database and SPAMMING everyone that remains. No relevance, no personal understanding. It's deplorable. But, that is what the big agencies know and teach.

]]> http://www.attentionmax.com/pr_agentry_is_broken#comment-4427 maxkalehoff Thu, 09 Oct 2008 22:49:12 +0000 http://www.attentionmax.com/?p=1547#comment-4427 Edward: I'm not sure it's what the big agencies teach, but it's definitely<br>what most of the big agencies tolerate. This is especially true because very<br>few of the senior execs at big agencies actually do any of the<br>nuts-and-bolts pitching -- the junior account people do. The senior execs<br>are mostly worried about dually managing the expectations of the clients<br>while managing the output and profitability of the junior people. That's<br>what enables the top guys to keep the big salaries, and what leads to the<br>problem I describe. It's somewhat of a pyramid model, to be sure. Edward: I'm not sure it's what the big agencies teach, but it's definitely
what most of the big agencies tolerate. This is especially true because very
few of the senior execs at big agencies actually do any of the
nuts-and-bolts pitching — the junior account people do. The senior execs
are mostly worried about dually managing the expectations of the clients
while managing the output and profitability of the junior people. That's
what enables the top guys to keep the big salaries, and what leads to the
problem I describe. It's somewhat of a pyramid model, to be sure.

]]> http://www.attentionmax.com/pr_agentry_is_broken#comment-4425 Edw3rd Thu, 09 Oct 2008 21:53:38 +0000 http://www.attentionmax.com/?p=1547#comment-4425 Most aren't real pitches, they're young folks "filtering" a Bacons-like database and SPAMMING everyone that remains. No relevance, no personal understanding. It's deplorable. But, that is what the big agencies know and teach. Most aren't real pitches, they're young folks “filtering” a Bacons-like database and SPAMMING everyone that remains. No relevance, no personal understanding. It's deplorable. But, that is what the big agencies know and teach.

]]> http://www.attentionmax.com/pr_agentry_is_broken#comment-3818 maxkalehoff Tue, 26 Aug 2008 01:31:09 +0000 http://www.attentionmax.com/?p=1547#comment-3818 Brian,<br>Your perceptions of the PR industry are not incorrect, though a little<br>stereotypical. But your point is correct: " building relationships with<br>bloggers one at a time is way easier and more effective than pitching them<br>en masse..." In fact, that's a good rule whenever you're trying to<br>persuade anyone to do anything. Brian,
Your perceptions of the PR industry are not incorrect, though a little
stereotypical. But your point is correct: ” building relationships with
bloggers one at a time is way easier and more effective than pitching them
en masse…” In fact, that's a good rule whenever you're trying to
persuade anyone to do anything.

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