Comments on: My Adventures In MySpace…Chapter 9…Brands Assume MySpace Profiles http://www.attentionmax.com/my_adventures_in_myspacechapter_9brands_assume_myspace_profiles Max Kalehoff On Marketing, Media and Being A Dad Sun, 20 May 2012 22:44:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: CK http://www.attentionmax.com/my_adventures_in_myspacechapter_9brands_assume_myspace_profiles#comment-326 CK Fri, 01 Sep 2006 04:50:44 +0000 http://www.attentionmax.com/blog/2006/08/my_adventures_in_myspacechapter_9brands_assume_myspace_profiles.php#comment-326 Great post. Fine line, indeed. This new playing field of authenticity, where advertising is a side dish--no longer the main course--is going to be a rough adjustment. And, like you say, I hope it doesn't kill the medium in the process. I recently posted on how "Wawa" (the convenience store) has fan-generated sites on MySpace and Facebook. Naturally, those brands are at the center of those sites because users placed them there. Why? Because of Wawa's great service. So, in answering your question, I think brands will by and largely need to turn inward (ramp up innovation/increase service levels) rather than outward (airing ads, creating self-serving channels) to create better products/services/experiences. In other words, they're going to need to do what they should have been doing all along. Then the customers can invite them in, as an accessory or otherwise. Great post. Fine line, indeed. This new playing field of authenticity, where advertising is a side dish–no longer the main course–is going to be a rough adjustment. And, like you say, I hope it doesn’t kill the medium in the process.

I recently posted on how “Wawa” (the convenience store) has fan-generated sites on MySpace and Facebook. Naturally, those brands are at the center of those sites because users placed them there. Why? Because of Wawa’s great service.

So, in answering your question, I think brands will by and largely need to turn inward (ramp up innovation/increase service levels) rather than outward (airing ads, creating self-serving channels) to create better products/services/experiences. In other words, they’re going to need to do what they should have been doing all along. Then the customers can invite them in, as an accessory or otherwise.

]]> By: CK http://www.attentionmax.com/my_adventures_in_myspacechapter_9brands_assume_myspace_profiles#comment-6424 CK Fri, 01 Sep 2006 04:50:00 +0000 http://www.attentionmax.com/blog/2006/08/my_adventures_in_myspacechapter_9brands_assume_myspace_profiles.php#comment-6424 Great post. Fine line, indeed. This new playing field of authenticity, where advertising is a side dish--no longer the main course--is going to be a rough adjustment. And, like you say, I hope it doesn't kill the medium in the process. I recently posted on how "Wawa" (the convenience store) has fan-generated sites on MySpace and Facebook. Naturally, those brands are at the center of those sites because users placed them there. Why? Because of Wawa's great service. So, in answering your question, I think brands will by and largely need to turn inward (ramp up innovation/increase service levels) rather than outward (airing ads, creating self-serving channels) to create better products/services/experiences. In other words, they're going to need to do what they should have been doing all along. Then the customers can invite them in, as an accessory or otherwise. Great post. Fine line, indeed. This new playing field of authenticity, where advertising is a side dish–no longer the main course–is going to be a rough adjustment. And, like you say, I hope it doesn’t kill the medium in the process.

I recently posted on how “Wawa” (the convenience store) has fan-generated sites on MySpace and Facebook. Naturally, those brands are at the center of those sites because users placed them there. Why? Because of Wawa’s great service.

So, in answering your question, I think brands will by and largely need to turn inward (ramp up innovation/increase service levels) rather than outward (airing ads, creating self-serving channels) to create better products/services/experiences. In other words, they’re going to need to do what they should have been doing all along. Then the customers can invite them in, as an accessory or otherwise.

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