Comments on: Most Agencies & Publishers Fail To Offer Marketers Real Ways To Embrace Social Media

By: maxkalehoff

maxkalehoff — Wed, 22 Apr 2009 05:08:24 +0000

Thanks. The barrier to entrance to social media marketing is almost
non-existent. Good communications skills help, but there's no major secret
sauce. In fact, most individuals today market their own personal brands to
some degree, and therefore have very hands-on personal experience. The
barrier for agencies, particularly advertising agencies, is they start from
the wrong place. Instead of marketing to people, they market to "audiences",
or worse. They are less interested in delivering value, and more interested
in delivering interruptions and impressions. They are less interested in
long-term relationships, and more interested in short-term campaigns. And so
on and so fourth.

By: Dave Kerpen

Dave Kerpen — Wed, 22 Apr 2009 04:19:38 +0000

Just found this and I couldn't agree more. Great analysis, Max. Just mentioned this article in a blog post at http://BuzzMarketingDaily.com comparing the work of 1 month from college students to the work "agencies" are passing off as social media marketing. Classic.

By: maxkalehoff

maxkalehoff — Tue, 21 Apr 2009 22:08:24 +0000

By: Dave Kerpen

Dave Kerpen — Tue, 21 Apr 2009 21:19:38 +0000

By: Busby SEO Test

Busby SEO Test — Thu, 11 Dec 2008 14:07:00 +0000

“They don’t understand the social media angel.”, I think some of them, not all of them