Comments on: Marketing Leadership Is Shifting From Command-And-Control To Cultivate-And-Coach http://www.attentionmax.com/marketing_leadership_is_shifting_from_command-and-control_to_cultivate-and-coach Max Kalehoff On Marketing, Media and Being A Dad Sun, 20 May 2012 22:44:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: The Company Is The Marketing | AttentionMax http://www.attentionmax.com/marketing_leadership_is_shifting_from_command-and-control_to_cultivate-and-coach#comment-5153 The Company Is The Marketing | AttentionMax Tue, 26 May 2009 15:38:06 +0000 http://www.attentionmax.com/?p=1796#comment-5153 [...] What higher calling? On a pragmatic level, why not strategically view your entire company as your internal marketing team? Why limit imagination and opportunity through silos and top-down power structures. Sure, department structures help drive accountability. But if marketing is not fully embraced as part of every employee’s job, then the firm is strategically disadvantaged. Importantly, this idea doesn’t end with employees; it applies to external stakeholders like customers and partners, who should be counted as members of the team as well. As I’ve said before, marketing leadership is shifting from command-and-control to cultivate-and-coach. [...] [...] What higher calling? On a pragmatic level, why not strategically view your entire company as your internal marketing team? Why limit imagination and opportunity through silos and top-down power structures. Sure, department structures help drive accountability. But if marketing is not fully embraced as part of every employee’s job, then the firm is strategically disadvantaged. Importantly, this idea doesn’t end with employees; it applies to external stakeholders like customers and partners, who should be counted as members of the team as well. As I’ve said before, marketing leadership is shifting from command-and-control to cultivate-and-coach. [...]

]]> By: bukolae http://www.attentionmax.com/marketing_leadership_is_shifting_from_command-and-control_to_cultivate-and-coach#comment-5876 bukolae Wed, 12 Nov 2008 21:37:51 +0000 http://www.attentionmax.com/?p=1796#comment-5876 in the past I think marketing was owned soley by the Marketing Department. It was easier to control messaging and the brand's image. The rise of digital and social communication has thrown the old system out of whack . <br><br>Now everyone has to own their piece of the marketing function. Customer service reps should see their interactions with customers as extension of the company's brand. Product managers and engineers have to be cognizant of the customer experience and strive to create remarkable products that are worth talking about. <br><br>Now the marketing leaders can help each business function understand how they impact the product's ability to reach more customers. <br><br>You hit the nail on the head Max. Its definitely shifting toward a coach and cultivate model. in the past I think marketing was owned soley by the Marketing Department. It was easier to control messaging and the brand's image. The rise of digital and social communication has thrown the old system out of whack .

Now everyone has to own their piece of the marketing function. Customer service reps should see their interactions with customers as extension of the company's brand. Product managers and engineers have to be cognizant of the customer experience and strive to create remarkable products that are worth talking about.

Now the marketing leaders can help each business function understand how they impact the product's ability to reach more customers.

You hit the nail on the head Max. Its definitely shifting toward a coach and cultivate model.

]]> By: bukolae http://www.attentionmax.com/marketing_leadership_is_shifting_from_command-and-control_to_cultivate-and-coach#comment-4652 bukolae Wed, 12 Nov 2008 13:37:51 +0000 http://www.attentionmax.com/?p=1796#comment-4652 in the past I think marketing was owned soley by the Marketing Department. It was easier to control messaging and the brand's image. The rise of digital and social communication has thrown the old system out of whack . <br><br>Now everyone has to own their piece of the marketing function. Customer service reps should see their interactions with customers as extension of the company's brand. Product managers and engineers have to be cognizant of the customer experience and strive to create remarkable products that are worth talking about. <br><br>Now the marketing leaders can help each business function understand how they impact the product's ability to reach more customers. <br><br>You hit the nail on the head Max. Its definitely shifting toward a coach and cultivate model. in the past I think marketing was owned soley by the Marketing Department. It was easier to control messaging and the brand's image. The rise of digital and social communication has thrown the old system out of whack .

Now everyone has to own their piece of the marketing function. Customer service reps should see their interactions with customers as extension of the company's brand. Product managers and engineers have to be cognizant of the customer experience and strive to create remarkable products that are worth talking about.

Now the marketing leaders can help each business function understand how they impact the product's ability to reach more customers.

You hit the nail on the head Max. Its definitely shifting toward a coach and cultivate model.

]]> By: maxkalehoff http://www.attentionmax.com/marketing_leadership_is_shifting_from_command-and-control_to_cultivate-and-coach#comment-4644 maxkalehoff Tue, 11 Nov 2008 13:38:46 +0000 http://www.attentionmax.com/?p=1796#comment-4644 Hi Allan. Authenticity is core, but there really is a shift from command-and-control to coaching and letting go. You can be authentic in either scenario, but the marketing model really is changing. It's more about empowering all other business operations and managers (and employees, for that matter) to have direct influence and stake in the marketing outcome. Hi Allan. Authenticity is core, but there really is a shift from command-and-control to coaching and letting go. You can be authentic in either scenario, but the marketing model really is changing. It's more about empowering all other business operations and managers (and employees, for that matter) to have direct influence and stake in the marketing outcome.

]]> By: Allan http://www.attentionmax.com/marketing_leadership_is_shifting_from_command-and-control_to_cultivate-and-coach#comment-4638 Allan Tue, 11 Nov 2008 04:03:18 +0000 http://www.attentionmax.com/?p=1796#comment-4638 Could all that you say just be summed up as authenticity? Could all that you say just be summed up as authenticity?

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