http://www.attentionmax.com/marketers_can_buy_blog_buzz_nielsen_reports Max Kalehoff On Marketing, Media and Being A Dad Thu, 02 Feb 2012 14:59:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.attentionmax.com/marketers_can_buy_blog_buzz_nielsen_reports#comment-495 Why Viral Online Marketing Rarely Works at Outside the Valley Wed, 18 Jul 2007 18:14:38 +0000 http://www.attentionmax.com/blog/2007/07/marketers_can_buy_blog_buzz_nielsen_reports.php#comment-495 [...] spread via word-of-mouth. That’s all fine and good, except that it rarely works. Why? Well, a new study hints at one reason - the things bloggers talk about are the things that spend the most money. [...] [...] spread via word-of-mouth. That’s all fine and good, except that it rarely works. Why? Well, a new study hints at one reason – the things bloggers talk about are the things that spend the most money. [...]

]]> http://www.attentionmax.com/marketers_can_buy_blog_buzz_nielsen_reports#comment-492 Blogspotting - BusinessWeek Online Tue, 17 Jul 2007 21:54:58 +0000 http://www.attentionmax.com/blog/2007/07/marketers_can_buy_blog_buzz_nielsen_reports.php#comment-492 <!--%kramer-ref-pre%-->[...] Max Kalehoff points to a study showing the link between the amount of ad dollars spent on a campaign and the amount of buzz it generates. (the press release) So... does ad spending create buzz? As statisticians might ask, is this causation or correlation? [...]<!--%kramer-ref-post%--> [...] Max Kalehoff points to a study showing the link between the amount of ad dollars spent on a campaign and the amount of buzz it generates. (the press release) So… does ad spending create buzz? As statisticians might ask, is this causation or correlation? [...]

]]> http://www.attentionmax.com/marketers_can_buy_blog_buzz_nielsen_reports#comment-493 Scatterbox by Steven Silvers Wed, 30 Nov -0001 00:00:00 +0000 http://www.attentionmax.com/blog/2007/07/marketers_can_buy_blog_buzz_nielsen_reports.php#comment-493 <!--%kramer-pre%--> What is the best tactic to get a referral? — Jack Yoest at Yoest.com Krishna De presents Blog comments can build your personal brand posted at Todays Women In Business: lessons in leadership. Marketers can buy blog buzz. Well, sort of…<!--%kramer-post%--> What is the best tactic to get a referral? — Jack Yoest at Yoest.com Krishna De presents Blog comments can build your personal brand posted at Todays Women In Business: lessons in leadership. Marketers can buy blog buzz. Well, sort of…

]]> http://www.attentionmax.com/marketers_can_buy_blog_buzz_nielsen_reports#comment-496 Jaffe Juice Wed, 30 Nov -0001 00:00:00 +0000 http://www.attentionmax.com/blog/2007/07/marketers_can_buy_blog_buzz_nielsen_reports.php#comment-496 <!--%kramer-pre%-->Mack follow up on my iPhone for an episode experiment. Be sure to check out the comments Adweek 7-11 Kwik-E Mart Simpsons tie-in Ray-Ban follow-up effort. Will it blend? Buying buzz? Surely not. Nielsen contends that advertising and buzz are proportionately causally related What's plaguing viral marketing piece. I need more time to digest this but it seems as if there is some dispute about the Tipping Point methodology wrt a handful of infueuncers versus a<!--%kramer-post%--> Mack follow up on my iPhone for an episode experiment. Be sure to check out the comments Adweek 7-11 Kwik-E Mart Simpsons tie-in Ray-Ban follow-up effort. Will it blend? Buying buzz? Surely not. Nielsen contends that advertising and buzz are proportionately causally related What’s plaguing viral marketing piece. I need more time to digest this but it seems as if there is some dispute about the Tipping Point methodology wrt a handful of infueuncers versus a

]]> http://www.attentionmax.com/marketers_can_buy_blog_buzz_nielsen_reports#comment-2280 Blogspotting - BusinessWeek Wed, 30 Nov -0001 00:00:00 +0000 http://www.attentionmax.com/blog/2007/07/marketers_can_buy_blog_buzz_nielsen_reports.php#comment-2280 <!--%kramer-pre%-->Max Kalehoff points to a study<!--%kramer-post%--> Max Kalehoff points to a study

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