Comments on: Market Research Is Insufficient; Insights Are Mandatory http://www.attentionmax.com/market_research_is_insufficient_insights_are_mandatory Max Kalehoff On Marketing, Media and Being A Dad Thu, 02 Feb 2012 14:59:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Stu http://www.attentionmax.com/market_research_is_insufficient_insights_are_mandatory#comment-352 Stu Wed, 08 Nov 2006 01:48:30 +0000 http://www.attentionmax.com/blog/2006/10/market_research_is_insufficient_insights_are_mandatory.php#comment-352 Just the researchers are dead, without the insights. Just the researchers are dead, without the insights.

]]> By: Stu http://www.attentionmax.com/market_research_is_insufficient_insights_are_mandatory#comment-6445 Stu Wed, 08 Nov 2006 01:48:00 +0000 http://www.attentionmax.com/blog/2006/10/market_research_is_insufficient_insights_are_mandatory.php#comment-6445 Just the researchers are dead, without the insights. Just the researchers are dead, without the insights.

]]> By: Nigel Hollis http://www.attentionmax.com/market_research_is_insufficient_insights_are_mandatory#comment-351 Nigel Hollis Wed, 11 Oct 2006 19:02:03 +0000 http://www.attentionmax.com/blog/2006/10/market_research_is_insufficient_insights_are_mandatory.php#comment-351 Is research dead without insights? No, but it does not have anywhere near the same value to the purchaser. However, insight requires data as an input. That data better be "good" or else the insight based on it could be "bad". Combined the two have real value. Is research dead without insights? No, but it does not have anywhere near the same value to the purchaser.
However, insight requires data as an input. That data better be “good” or else the insight based on it could be “bad”. Combined the two have real value.

]]> By: Nigel Hollis http://www.attentionmax.com/market_research_is_insufficient_insights_are_mandatory#comment-6444 Nigel Hollis Wed, 11 Oct 2006 19:02:00 +0000 http://www.attentionmax.com/blog/2006/10/market_research_is_insufficient_insights_are_mandatory.php#comment-6444 Is research dead without insights? No, but it does not have anywhere near the same value to the purchaser. However, insight requires data as an input. That data better be "good" or else the insight based on it could be "bad". Combined the two have real value. Is research dead without insights? No, but it does not have anywhere near the same value to the purchaser.
However, insight requires data as an input. That data better be “good” or else the insight based on it could be “bad”. Combined the two have real value.

]]> By: Nick Wright http://www.attentionmax.com/market_research_is_insufficient_insights_are_mandatory#comment-350 Nick Wright Sat, 07 Oct 2006 20:39:34 +0000 http://www.attentionmax.com/blog/2006/10/market_research_is_insufficient_insights_are_mandatory.php#comment-350 Max, Yes, research is dead without insights. Example (from copywriter John Carlton's Marketing Rebel Rant newsletter): In one study half a group of volunteers were offered a chocolate chip cookie from a jar with ten cookies in it... and the other half were offered one from a jar with only two cookies. Guess what? The group with the two-cookie jar consistently reported that their cookies tasted better, and felt they were worth more. That's the research part. The insight: A product will have a higher percieved value if there is only a limited number of the products left. Hence the "there are only 25 left so call now..." type ads. You need research... but you also need to gain insights from the research to help sell more. That's my .02 Nick Wright Max,

Yes, research is dead without insights.

Example (from copywriter John Carlton’s Marketing Rebel Rant newsletter): In one study half a group of volunteers were offered a chocolate chip cookie from a jar with ten cookies in it… and the other half were offered one from a jar with only two cookies. Guess what? The group with the two-cookie jar consistently reported that their cookies tasted better, and felt they were worth more.

That’s the research part.

The insight: A product will have a higher percieved value if there is only a limited number of the products left.

Hence the “there are only 25 left so call now…” type ads.

You need research… but you also need to gain insights from the research to help sell more.

That’s my .02

Nick Wright

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