Comments on: How Much Facebook Ad Exposure Is Too Much? http://www.attentionmax.com/how_much_facebook_ad_exposure_is_too_much Max Kalehoff On Marketing, Media and Being A Dad Sun, 20 May 2012 22:44:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: maxkalehoff http://www.attentionmax.com/how_much_facebook_ad_exposure_is_too_much#comment-5858 maxkalehoff Fri, 15 Aug 2008 08:49:50 +0000 http://www.attentionmax.com/?p=1549#comment-5858 There's novelty, and probably a lot of near-term impact. But what happens after the novelty wears off? Does it cheapen your persona? There's novelty, and probably a lot of near-term impact. But what happens after the novelty wears off? Does it cheapen your persona?

]]> By: maxkalehoff http://www.attentionmax.com/how_much_facebook_ad_exposure_is_too_much#comment-5859 maxkalehoff Fri, 15 Aug 2008 08:48:22 +0000 http://www.attentionmax.com/?p=1549#comment-5859 Wow, Nigel! You're the first person to respond to me with an entire report! After reading through it, here's the best gem you offer: "The fault may not be with the targeting, however; the advertising may be very relevant to those who see it. Rather, the problem might be that the ads are served up to people at an inappropriate time in an inappropriate place. For example, even though my profile suggests that I am interested in kayaking, that does not mean I want to stop and check out a new boat while I’m in the middle of looking at photos of my buddy’s latest paddling trip. In this respect, advertisers may be reaching the right person with the right message, but is it the right time?"<br><br>One thing you should explore further is the resonance of advertising in highly intimate environments. Rich, emotional and disruptive display (or rich media) simply seems totally obtrusive (and usually irrelevant) in highly intimate venues. That's probably why Gmail can actually get away with advertising in the intimate environment of private email -- by sticking with text ads. Facebook, while huge, is still a somewhat closed and intimate environment. Conversely, blogs, which are open, non-intimate venues (from a reader perspective), seem to accept display advertising much better. (Although I tend to dislike any advertising that distracts me from the core content, or simply interrupts.) Wow, Nigel! You're the first person to respond to me with an entire report! After reading through it, here's the best gem you offer: “The fault may not be with the targeting, however; the advertising may be very relevant to those who see it. Rather, the problem might be that the ads are served up to people at an inappropriate time in an inappropriate place. For example, even though my profile suggests that I am interested in kayaking, that does not mean I want to stop and check out a new boat while I’m in the middle of looking at photos of my buddy’s latest paddling trip. In this respect, advertisers may be reaching the right person with the right message, but is it the right time?”

One thing you should explore further is the resonance of advertising in highly intimate environments. Rich, emotional and disruptive display (or rich media) simply seems totally obtrusive (and usually irrelevant) in highly intimate venues. That's probably why Gmail can actually get away with advertising in the intimate environment of private email — by sticking with text ads. Facebook, while huge, is still a somewhat closed and intimate environment. Conversely, blogs, which are open, non-intimate venues (from a reader perspective), seem to accept display advertising much better. (Although I tend to dislike any advertising that distracts me from the core content, or simply interrupts.)

]]> By: SmokeWallin http://www.attentionmax.com/how_much_facebook_ad_exposure_is_too_much#comment-5857 SmokeWallin Fri, 15 Aug 2008 08:20:50 +0000 http://www.attentionmax.com/?p=1549#comment-5857 Max, I have been noticing this Visa add with my “friends” on Facebook a lot lately. It is totally annoying. I did not mind the first several, but now I’m getting the same couple of people all the time. Did they use their $100 advert credit on me? I guess I’m their target… GONG…. I am not so sure. I also clicked on it to see what it is about and decided (prior to seeing your post) that I just did not want my face in their ad (without a much better modeling contract!).<br>Good post! Max, I have been noticing this Visa add with my “friends” on Facebook a lot lately. It is totally annoying. I did not mind the first several, but now I’m getting the same couple of people all the time. Did they use their $100 advert credit on me? I guess I’m their target… GONG…. I am not so sure. I also clicked on it to see what it is about and decided (prior to seeing your post) that I just did not want my face in their ad (without a much better modeling contract!).
Good post!

]]> By: maxkalehoff http://www.attentionmax.com/how_much_facebook_ad_exposure_is_too_much#comment-3939 maxkalehoff Fri, 15 Aug 2008 01:49:50 +0000 http://www.attentionmax.com/?p=1549#comment-3939 There's novelty, and probably a lot of near-term impact. But what happens after the novelty wears off? Does it cheapen your persona? There's novelty, and probably a lot of near-term impact. But what happens after the novelty wears off? Does it cheapen your persona?

]]> By: maxkalehoff http://www.attentionmax.com/how_much_facebook_ad_exposure_is_too_much#comment-3937 maxkalehoff Fri, 15 Aug 2008 01:48:22 +0000 http://www.attentionmax.com/?p=1549#comment-3937 Wow, Nigel! You're the first person to respond to me with an entire report! After reading through it, here's the best gem you offer: "The fault may not be with the targeting, however; the advertising may be very relevant to those who see it. Rather, the problem might be that the ads are served up to people at an inappropriate time in an inappropriate place. For example, even though my profile suggests that I am interested in kayaking, that does not mean I want to stop and check out a new boat while I’m in the middle of looking at photos of my buddy’s latest paddling trip. In this respect, advertisers may be reaching the right person with the right message, but is it the right time?"<br><br>One thing you should explore further is the resonance of advertising in highly intimate environments. Rich, emotional and disruptive display (or rich media) simply seems totally obtrusive (and usually irrelevant) in highly intimate venues. That's probably why Gmail can actually get away with advertising in the intimate environment of private email -- by sticking with text ads. Facebook, while huge, is still a somewhat closed and intimate environment. Conversely, blogs, which are open, non-intimate venues (from a reader perspective), seem to accept display advertising much better. (Although I tend to dislike any advertising that distracts me from the core content, or simply interrupts.) Wow, Nigel! You're the first person to respond to me with an entire report! After reading through it, here's the best gem you offer: “The fault may not be with the targeting, however; the advertising may be very relevant to those who see it. Rather, the problem might be that the ads are served up to people at an inappropriate time in an inappropriate place. For example, even though my profile suggests that I am interested in kayaking, that does not mean I want to stop and check out a new boat while I’m in the middle of looking at photos of my buddy’s latest paddling trip. In this respect, advertisers may be reaching the right person with the right message, but is it the right time?”

One thing you should explore further is the resonance of advertising in highly intimate environments. Rich, emotional and disruptive display (or rich media) simply seems totally obtrusive (and usually irrelevant) in highly intimate venues. That's probably why Gmail can actually get away with advertising in the intimate environment of private email — by sticking with text ads. Facebook, while huge, is still a somewhat closed and intimate environment. Conversely, blogs, which are open, non-intimate venues (from a reader perspective), seem to accept display advertising much better. (Although I tend to dislike any advertising that distracts me from the core content, or simply interrupts.)

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