Comments on: Google The Infomediary? I Don’t Think So http://www.attentionmax.com/google_the_infomediary_i_dont_think_so Max Kalehoff On Marketing, Media and Being A Dad Thu, 02 Feb 2012 14:59:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Google Infomediary - Dogpile Web Search http://www.attentionmax.com/google_the_infomediary_i_dont_think_so#comment-2217 Google Infomediary - Dogpile Web Search Thu, 21 Feb 2008 22:15:44 +0000 http://www.attentionmax.com/blog/2007/10/google_the_infomediary_i_dont_think_so.php#comment-2217 <!--%kramer-ref-pre%-->[...] Results) 1|2|3|4 Next > Are you looking for? No Suggestions Found. 1. AttentionMax » Blog Archive » Google The Infomediary? I DonÂ’t Think So In essence, at a rudimentary level, Google is already fulfilling some of the role of the [...]<!--%kramer-ref-post%--> [...] Results) 1|2|3|4 Next > Are you looking for? No Suggestions Found. 1. AttentionMax » Blog Archive » Google The Infomediary? I DonÂ’t Think So In essence, at a rudimentary level, Google is already fulfilling some of the role of the [...]

]]> By: maxkalehoff http://www.attentionmax.com/google_the_infomediary_i_dont_think_so#comment-664 maxkalehoff Fri, 19 Oct 2007 10:59:48 +0000 http://www.attentionmax.com/blog/2007/10/google_the_infomediary_i_dont_think_so.php#comment-664 Gord, You're 100% correct. My bad. Sorry about that, I've corrected to your satisfaction -- I hope. Max Gord,
You’re 100% correct. My bad. Sorry about that, I’ve corrected to your satisfaction — I hope.
Max

]]> By: maxkalehoff http://www.attentionmax.com/google_the_infomediary_i_dont_think_so#comment-6551 maxkalehoff Fri, 19 Oct 2007 10:59:00 +0000 http://www.attentionmax.com/blog/2007/10/google_the_infomediary_i_dont_think_so.php#comment-6551 Gord, You're 100% correct. My bad. Sorry about that, I've corrected to your satisfaction -- I hope. Max Gord,
You’re 100% correct. My bad. Sorry about that, I’ve corrected to your satisfaction — I hope.
Max

]]> By: gordhotchkiss http://www.attentionmax.com/google_the_infomediary_i_dont_think_so#comment-663 gordhotchkiss Fri, 19 Oct 2007 05:22:36 +0000 http://www.attentionmax.com/blog/2007/10/google_the_infomediary_i_dont_think_so.php#comment-663 Max... Actually, I think we agree more than we disagree. A couple of other lines from the column: The one piece that’s missing, and this is the critical one, is a purely customer-centric approach. For all Google’s focus on the user experience, their advertising models are still primarily driven by advertisers, not consumers. But for the model to work, consumers have to have complete trust in the infomediary and be willing to share their personal information. As we’ve seen with the initial pushback to personalization, there’s still a healthy degree of suspicion on the part of users that Google will use personal information for its benefit and not the advertiser’s. But thanks for the link to Hagel's notes! GH Max…

Actually, I think we agree more than we disagree. A couple of other lines from the column:

The one piece that’s missing, and this is the critical one, is a purely customer-centric approach. For all Google’s focus on the user experience, their advertising models are still primarily driven by advertisers, not consumers. But for the model to work, consumers have to have complete trust in the infomediary and be willing to share their personal information. As we’ve seen with the initial pushback to personalization, there’s still a healthy degree of suspicion on the part of users that Google will use personal information for its benefit and not the advertiser’s.

But thanks for the link to Hagel’s notes!

GH

]]> By: gordhotchkiss http://www.attentionmax.com/google_the_infomediary_i_dont_think_so#comment-6550 gordhotchkiss Fri, 19 Oct 2007 05:22:00 +0000 http://www.attentionmax.com/blog/2007/10/google_the_infomediary_i_dont_think_so.php#comment-6550 Max... Actually, I think we agree more than we disagree. A couple of other lines from the column: The one piece that’s missing, and this is the critical one, is a purely customer-centric approach. For all Google’s focus on the user experience, their advertising models are still primarily driven by advertisers, not consumers. But for the model to work, consumers have to have complete trust in the infomediary and be willing to share their personal information. As we’ve seen with the initial pushback to personalization, there’s still a healthy degree of suspicion on the part of users that Google will use personal information for its benefit and not the advertiser’s. But thanks for the link to Hagel's notes! GH Max…

Actually, I think we agree more than we disagree. A couple of other lines from the column:

The one piece that’s missing, and this is the critical one, is a purely customer-centric approach. For all Google’s focus on the user experience, their advertising models are still primarily driven by advertisers, not consumers. But for the model to work, consumers have to have complete trust in the infomediary and be willing to share their personal information. As we’ve seen with the initial pushback to personalization, there’s still a healthy degree of suspicion on the part of users that Google will use personal information for its benefit and not the advertiser’s.

But thanks for the link to Hagel’s notes!

GH

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