TechCrunch underscored how Google’s latest search-story television commercial “makes having a baby seem really depressing” — thanks to all the obvious and hidden costs. True, having a baby is a life-changing event, and Â it for forces you to buy all kinds of crap and choose all kinds of very expensive services, like hospital and prenatal care. After watching this commercial, though, I thought it was kind of clever because it resonates not only with mainstream consumers, but with all the hungry manufacturers, retailers and service providers that cater to soon-to-be parents and their families and social circles.
The message is clear: If you’re seeking to buy or sell products and services related to pregnancy and babies, you must go to Google.
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