Comments on: Consumers To Marketers: Fast-Forwarding Through TV Commercials Means We’ll Be Less Likely To Hate You http://www.attentionmax.com/consumers_to_marketers_fast-forwarding_through_tv_commercials_means_well_be_less_likely_to_hate_you Max Kalehoff On Marketing, Media and Being A Dad Thu, 02 Feb 2012 14:59:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeff Ogden http://www.attentionmax.com/consumers_to_marketers_fast-forwarding_through_tv_commercials_means_well_be_less_likely_to_hate_you#comment-5956 Jeff Ogden Fri, 19 Jun 2009 18:12:09 +0000 http://www.attentionmax.com/?p=2326#comment-5956 Nice post, max. I also time-shift and it is the rare ad (such as Apple-PC) that gets me to go back and watch. Interruption marketing is fading away slowly, I think. Nice post, max. I also time-shift and it is the rare ad (such as Apple-PC) that gets me to go back and watch. Interruption marketing is fading away slowly, I think.

]]> By: Jeff Ogden http://www.attentionmax.com/consumers_to_marketers_fast-forwarding_through_tv_commercials_means_well_be_less_likely_to_hate_you#comment-5202 Jeff Ogden Fri, 19 Jun 2009 11:12:09 +0000 http://www.attentionmax.com/?p=2326#comment-5202 Nice post, max. I also time-shift and it is the rare ad (such as Apple-PC) that gets me to go back and watch. Interruption marketing is fading away slowly, I think. Nice post, max. I also time-shift and it is the rare ad (such as Apple-PC) that gets me to go back and watch. Interruption marketing is fading away slowly, I think.

]]> By: maxkalehoff http://www.attentionmax.com/consumers_to_marketers_fast-forwarding_through_tv_commercials_means_well_be_less_likely_to_hate_you#comment-5201 maxkalehoff Thu, 18 Jun 2009 18:40:15 +0000 http://www.attentionmax.com/?p=2326#comment-5201 Interesting. For the fast-forwarding, you really need the 30-second skip<br>programmed on your box. It makes a world of difference:<br><a href="http://www.bing.com/search?q=tivo+30+second+skip&form=OSDSRC" rel="nofollow">http://www.bing.com/search?q=tivo+30+second+ski...</a><br><br>As for TiVo's ads, I believe they're kind of annoying. They should include a<br>free, ad-supported version of TiVo, and keep ads away from people who pay<br>the monthly subscription.<br><br>Indeed, live, event programming is where viewers will always be held<br>hostage. Interesting. For the fast-forwarding, you really need the 30-second skip
programmed on your box. It makes a world of difference:
http://www.bing.com/search?q=tivo+30+second+ski…

As for TiVo's ads, I believe they're kind of annoying. They should include a
free, ad-supported version of TiVo, and keep ads away from people who pay
the monthly subscription.

Indeed, live, event programming is where viewers will always be held
hostage.

]]> By: CK http://www.attentionmax.com/consumers_to_marketers_fast-forwarding_through_tv_commercials_means_well_be_less_likely_to_hate_you#comment-5200 CK Thu, 18 Jun 2009 18:26:42 +0000 http://www.attentionmax.com/?p=2326#comment-5200 I'm a TiVo user as well and I find that even when I fast forward at 3 tickies, I catch a lot of the ads (partially due to seeing the same ad before). I have, however, stopped fast forwarding when a commercial catches my attention (the Sprint Now Network commercials, for example).<br><br>I also find the advertising that is presented to me through the "pause popups" (Text based ads pop up when you pause a show) and the "Now Playing" ads to be more appealing and eye catching: I will sit through a longer, more informative ad there than 30 seconds of noise.<br><br>Although, I am also one of the weird ones who likes to watch the "popular" prime time shows live (Dollhouse, for example... I should note, though, that series tells you how long/short each commercial break is going to be... another tactic maybe?) I'm a TiVo user as well and I find that even when I fast forward at 3 tickies, I catch a lot of the ads (partially due to seeing the same ad before). I have, however, stopped fast forwarding when a commercial catches my attention (the Sprint Now Network commercials, for example).

I also find the advertising that is presented to me through the “pause popups” (Text based ads pop up when you pause a show) and the “Now Playing” ads to be more appealing and eye catching: I will sit through a longer, more informative ad there than 30 seconds of noise.

Although, I am also one of the weird ones who likes to watch the “popular” prime time shows live (Dollhouse, for example… I should note, though, that series tells you how long/short each commercial break is going to be… another tactic maybe?)

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