http://www.attentionmax.com/consumers_to_advertisers_benefit_us_or_else Max Kalehoff On Marketing, Media and Being A Dad Sun, 20 May 2012 22:44:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://www.attentionmax.com/consumers_to_advertisers_benefit_us_or_else#comment-627 AttentionMax » Blog Archive » When Will They Ever Learn? Fri, 05 Oct 2007 15:28:38 +0000 http://www.attentionmax.com/blog/2007/09/consumers_to_advertisers_benefit_us_or_else.php#comment-627 [...] I’ve said it before, and I’ll say it again: Advertising should be a service, if not a benefit, but certainly not a nuisance. If your advertising is a nuisance, customers and prospects will try to block you technologically, mentally or physically. More importantly, they’ll begin to turn away, or worse, they’ll dislike you. To complicate matters, bringing advertising to public, outdoor spaces raises citizen sensitivity. I suppose Ad-Air won’t be opening up shop in Brazil anytime soon. [...] [...] I’ve said it before, and I’ll say it again: Advertising should be a service, if not a benefit, but certainly not a nuisance. If your advertising is a nuisance, customers and prospects will try to block you technologically, mentally or physically. More importantly, they’ll begin to turn away, or worse, they’ll dislike you. To complicate matters, bringing advertising to public, outdoor spaces raises citizen sensitivity. I suppose Ad-Air won’t be opening up shop in Brazil anytime soon. [...]

]]> http://www.attentionmax.com/consumers_to_advertisers_benefit_us_or_else#comment-606 AttentionMax » Blog Archive » Connecting And Heckling During Advertising Week Sat, 22 Sep 2007 13:46:39 +0000 http://www.attentionmax.com/blog/2007/09/consumers_to_advertisers_benefit_us_or_else.php#comment-606 [...] said it before, I’m an evangelist for a healthy, thriving marketing and advertising industry. It’s my chosen field, it pays the [...] [...] said it before, I’m an evangelist for a healthy, thriving marketing and advertising industry. It’s my chosen field, it pays the [...]

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