Category Archives: Marketing & Media

Well, I have much more than a new gig…

I’ve joined SocialCode as its first senior vice president of marketing on the executive team. I’m excited! 😀… Read the rest

Buzzwords like “big data” and “data-driven marketing” could make you believe that marketing leadership has been taken over by robots — logical and dispassionate.… Read the rest

Several articles on introversion recently found me – serendipity I suppose. I subscribe to the theory that introversion and extroversion is not a binary personality attribute, but a continuum. I lean toward the introverted side, I’ve been told.… Read the rest

One challenge I hear (and frequently observe) in early-stage companies is: “How do you get marketing, sales and account services to work together?” Similarly, “How do you overcome conflict between these different groups?”… Read the rest