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AttentionMax

AttentionMax

Max Kalehoff…father, sailor, and marketing exec on life's hidden sides

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Category Archives: Marketing & Media

My New Gig

Social CodeWell, I have much more than a new gig…

I’ve joined SocialCode as its first senior vice president of marketing on the executive team. I’m excited! 😀… Read the rest

Posted byMax KalehoffSeptember 23, 2013July 4, 2014Posted inManagement & Leadership, Marketing & Media2 Comments on My New Gig

From Privacy Exploitation To Personal Data Optimization

Data Star TrekMy wife and I share the same birthday. For our latest birthday, I bought her and myself FitBit Flex wristbands and a FitBit Aria smart scale to measure our daily activity, calories burned, sleep patterns and weight.… Read the rest

Posted byMax KalehoffSeptember 3, 2013July 4, 2014Posted inManagement & Leadership, Marketing & Media, Technology & Life

Do You Trust The Numbers Or Your Gut? Answer: Both

Flag Feeling FactsBuzzwords like “big data” and “data-driven marketing” could make you believe that marketing leadership has been taken over by robots — logical and dispassionate.… Read the rest

Posted byMax KalehoffAugust 27, 2013July 4, 2014Posted inManagement & Leadership, Marketing & Media

10 Reasons Why Introverts Make Magnificent Marketers

Thinking MonkeySeveral articles on introversion recently found me – serendipity I suppose. I subscribe to the theory that introversion and extroversion is not a binary personality attribute, but a continuum. I lean toward the introverted side, I’ve been told.… Read the rest

Posted byMax KalehoffJuly 31, 2013July 4, 2014Posted inManagement & Leadership, Marketing & Media1 Comment on 10 Reasons Why Introverts Make Magnificent Marketers

Align Your Business To One Revenue Funnel

Ball FunnelOne challenge I hear (and frequently observe) in early-stage companies is: “How do you get marketing, sales and account services to work together?” Similarly, “How do you overcome conflict between these different groups?”… Read the rest

Posted byMax KalehoffJuly 30, 2013July 4, 2014Posted inManagement & Leadership, Marketing & Media

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