While everyone gets excited over “native advertising,” the challenge remains that nobody can agree exactly on what it is — or isn’t. Or if it’s something that has existed for a long time — or hasn’t. Not only has the term native advertising become a cliche, its frequent usage to describe the indescribable has made hearing it somewhat tiring.… Read the rest
Category Archives: Marketing & Media
Forrester Is Wrong, Facebook IS Committed To Marketer Success
Last week Forrester Research published a report criticizing Facebook for its shortcomings to marketers. It was countered quickly by many leaders and journalists in the marketing community, who criticized the analysis, methodology and tone — such as fellow Spinster Joseph Jaffe, Matt Owen of Econsultancy, Andrea Huspeni in Entrepreneur, and Rick Munarriz in USA Today, among others.… Read the rest
One Extraordinary Listicle About Listicles
Publishers will rely on them so long as readers reward them with page views. While listicles have their place — and some are magnificent — they’ve become too popular. Well, let’s be honest: they’re overused, abused and have jumped the shark.… Read the rest
Creating A Brand Is Easy, But Getting Your People To Love It Is Hard
In the age of industrial branding, companies turn frequently to agencies and specialists to create and redefine their brands.… Read the rest
Social Advertising Workflows Challenge Marketers And Their Agencies
Marketers often operate within flight-driven campaign workflows, with budgets pre-allocated to specific content, times and frequencies, especially when amplifying owned social content, or sponsored content (e.g., Facebook Promoted Posts), one of the most prominent social advertising formats.… Read the rest