Search: A Strategic Market Research Tool

The connection between consumer-generated media and search marketing is a topic of intense interest and debate among many of my colleagues. "CGM and search" was even its own panel topic earlier this week at the Search Engines Strategies conference in New York (which my colleague Pete Blackshaw participated in).Read the rest

It’s Official…“Nielsen BuzzMetrics”

Following the recent announcement that Nielsen/VNU was funding the merger of BuzzMetrics (my original company) and Intelliseek (our former top competitor), I’m happy to announce that the deal has finally closed! We are officially one company now…“Nielsen BuzzMetrics, the global measurement standard in consumer-generated media.” 

This is truly is an awesome company and movement, which I joined fulltime in September 2005 after consulting to the CEO for the prior 12 months.Read the rest

Harold Burson Blogs

Harold Burson, the living PR legend, just started a blog. He is — perhaps more than any other individual — someone all PR professionals and business leaders should strive to emulate.

I first met Harold after I was accepted into his "Harold Burson Summer Internship," while an undergraduate at Syracuse University’s Newhouse School over a decade ago.… Read the rest

Sleazy Conference Sponsorships

As marketing guy for a leading market research company, I allocate a lot of staff time and resources in matching our executives and leading thinkers with relevant speaking engagements at important industry conferences. It’s usually a fair trade: my company contributes talent, coordination resources and original content to enable the conference to happen; in return, my company receives exposure and conversation with relevant stakeholders.Read the rest